So you've designed
this great web site, gotten your own domain name, found a great host, listed
your site in the Search Engines, etc., but how do you go about getting more
Your Own Affiliate
One of the
most effective methods you can use to drive targeted traffic to your
web site is your own affiliate program.
If you're selling your own products and/or services
online, having your own affiliate program will not only
assist you in making more sales, but it will also provide
you with hundreds or even thousands of links pointing to your web site.
Having your own affiliate program is the absolute best way to drive
traffic to your site.
If you're just starting out, I recommend using a great company called
that will not only enable you to instantly accept credit cards, but
it will also run your entire affiliate program for
Offering a Free
way to drive traffic to your site is by offering a free
service. To give you an example, Web-Source.net offers a free
syndication service. This service provides web site owners with free content
that is automatically updated each week. Each article also contains a link
back to Web-Source.net, which drives traffic back to our site.
For further information about our free syndication service,
Paying for Traffic
Search Engines provide an extremely effective means of obtaining highly targeted
traffic to your website. The concept is simple. You bid on targeted keywords
for as little as .001 per click and receive targeted traffic to your website.
The key to using this technique effectively is to focus on one specific product
and select highly targeted keywords. This will help you to weed out all of
the window shoppers and attract your specific target audience.
Viewing Search Terms
Most pay-per-click Search Engines will enable you to view exact "search terms"
that have been used to perform searches. Use this to your advantage. You
can find out exactly what "search terms" are being used for your target market
and place your bids accordingly. Try to create a list of as many relevant
keywords as possible. The more keywords you bid on, the more traffic you'll
When bidding on keywords, keep in mind, in order to be successful, you don't
have to be listed at the top. Although receiving a listing in the top three
positions will produce major traffic through Overture, most of the time,
you must have a large advertising budget to compete.
Before placing your bid, perform a search to find out how much your competitors
are paying per click. Try to place your bid so that your listing will appear
on the first page to increase your chance of success. By selecting highly
targeted, less popular keywords, you'll not only attract a more targeted
audience, but you'll also obtain a higher listing for less money.
Your Ad Copy
Your headline and and ad copy are the most important part of your entire
strategy. Your headline must grab your potential customers' attention and
force him/her to read on. Your copy should tell them exactly what you have
to offer and convince them to visit your site.
When writing your ad, make sure you don't mention free stuff, as you want
to avoid attracting freebie hunters. By weeding out those potential visitors
expecting to get something free, you will attract a more targeted audience
of potential buyers. There is no need to pay for visitors that weren't interested
in buying anything in the first place.
When placing your link within your ad, make sure you direct your potential
customer directly to your sales page. In other words, if your product isn't
on your main page, then don't direct your potential customers to your main
page and make them search for your product. Direct them to your product's
Reviewing Your Reports
Once your campaign begins, make sure you take the time to review the reports
provided by the pay-per-click services. These reports will provide you with
information in regard to how well each of your keywords are performing and
enable you to adjust your keywords or change your bids accordingly.
To increase your traffic even further, don't just stop with one pay-per-click
Search Engine -- try several at time. The more streams of traffic flowing
to your site, the better.
Here is a list of some of the top pay-per-click Search Engines:
for a complete list of over sixty pay-per-click Search Engines, reviews and
If you're serious about your business and you're ready to drive a stampede
of targeted traffic to your website, then give the pay-per-click Search Engines
a try. They're well worth the small investment.
Networking / Reciprocal
with sites similar to yours, but not in competition. You can promote one
another, provide recommendations or exchange prominent links.
Be cautious when selecting your networking partners and making recommendations
as your reputation is on the line. Only partner with individuals you have
personally dealt with and you truly believe in.
Developing quality online business relationships is one of the best ways
to create a partnering venture.
If you really
want traffic, this is the way to get it. Write articles in the area of your
expertise. Ezine publishers are continually in need of quality content. If
you sit down and write an article just once or twice each week, within a
years time, you could have 52 - 104 articles floating all over the Internet.
Who knows how many times each article will be published. If they're good,
you can expect them to be published by hundreds of ezines and even displayed
on various web sites. All linking to you.
When you write an article you are entitled to include your Author bylines
also referred to as a resource box, promoting yourself.
William Alexander is a published author of four
highly acclaimed Internet Marketing books. Visit
his site to subscribe to his free Internet Marketing
ezine to learn some of his powerful techniques.
the potential to be viewed by millions! Imagine your article being published
by just a handful of publications with over 100,000 subscribers each...
If you've been on the Internet for a while you've probably subscribed to
a few ezines (newsletters). Most ezines will include a feature article written
by the editor or a guest author. If you've ever read an article written by
a guest author then you've probably noticed, at the end of the article, a
few lines of text about the author referred to as "bylines" or "resource
The writer gives the publisher permission to publish their article free of
charge in exchange for the publisher including the author's bylines. The
bylines are basically just an advertisement for the writer. They usually
contain a couple of lines about the author and a web address.
By writing articles and allowing them to be published free of charge, your
articles will have the potential to be viewed by millions of Internet users.
They may be published by several ezines with subscriber bases of a few hundred
to several thousand. In addition, they may be displayed in ezine archives
or on high traffic web sites.
Most ezine publishers prefer short articles between 500 and 750 words. Short
"tip" articles of just a couple of paragraphs are also very popular. Articles
should be formatted to 65 characters per line or less including spaces and
written in short paragraph sections.
When you begin writing your article, avoid using your standard word processing
programs, as they do not allow for proper formatting. Instead, use a text
editor such as NotePad. It should already be installed on your desktop.
When you begin typing your article, use a hard carriage return (hit enter)
when your text reaches 65 characters, including spaces, and leave a space
between your paragraphs. This will enable the publisher to easily copy and
paste your article into their publication and significantly increase your
chances of being published.
Most publishers receive many article submissions each week and only select
a few to be published. Here are some basic guidelines to help you increase
your chances of being published:
- Your article must be properly formatted. Publishers
won't take the time to format your article,
simply use another article that is properly
- Keep your bylines down to 4 lines or less
- Select a descriptive title to intrigue your
- Use proper grammar and spelling
- Avoid articles that are nothing more than a sales
pitch, as your chances of being published
- Avoid referring readers to an affiliate URL as
will make your article appear to be biased
- Write your articles with a sincere desire to teach
and inform. Talk to your readers and share
In addition, you can visit some ezine sites to locate publishers who may
be interested in your articles. A good place to start is
Search through the database for publications that may be interested in the
type of article you've written. Contact the publisher and ask them if they
accept article submissions.
Here are some additional promotional resources to help
you get published:
Writing and distributing free articles on the Internet will be one of the
best promotional decisions you'll ever make. Not only will it provide you
with free publicity, but if your articles are good, you'll become a trusted
professional in your area of expertise.
Visit some ezine listing sites and put together a list of publishers that
may be interested in your article's topic. Contact each publisher and ask
them if they accept article submissions.
Subscribe to Article Announce
and announce your new article to our entire list of ezine, newsletter, web
site and magazine publishers.
a great way to drive traffic to your site. Not only will they bring traffic,
but they will also enable you to develop a targeted list of potential customers.
Set up a form on your site for your visitors to fill out to register for
a prize. You can obtain a variety of information by including questions that
will help you determine their interests.
Here for a forms tutorial.
Freedback - Free fill-out
forms for your web site that will email you feedback from your visitors.
You do not need access to CGI on your server and you don't even have to know
CGI. Freedback automatically generates the HTML for you. All free.
- Lets you design your forms any way you want, asking your visitors as many
questions as you like. The form submissions are emailed to you every time
a visitor to your Web site submits a form.
Plates - Put your web address on your vehicle. IDit Plates are a great
way to continuously promote your web site. They look like chrome and blend
in well with your vehicle.
- Full size magnetic signs for your vehicle. Get a customized sign that
magnetically adheres to each side of your vehicle, advertising your web
for your printing needs. From business print items to promotional items
has it all.
Or, you can also visit VistaPrint for online and printing solutions for businesses worldwide.
Creating an Ebook
Work at Home
an Internet Business
a Professional Web Site
Hosting Your Site
Building Your Site
Listing Your Site