Strategies > Product Development
Part One: Three Step Formula
successful internet marketing strategy is an essential part of your online
success. In order to succeed, you must develop and implement a strategic
plan that includes all of the following:
A great product
A web site specifically designed to sell
A killer marketing strategy
Each step plays an important role in your overall strategy and must be developed
to its fullest potential. If even one step fails, your chances of success
will be minimal.
Developing Your Product
Your first step
will be to develop a great product. You're probably thinking that's easier
said than done, but it's really not. The absolute best product is one that
you can develop yourself and deliver over the Internet. With today's technology,
there is absolutely no reason why you can't create your own product. The
knowledge you have within your own mind is extremely valuable. Everybody
is good at something, has a special talent or some specialized knowledge.
Use this knowledge to create a product.
The key to developing a great product is exclusiveness. Your product should
be unique and not be in competition with hundreds of other similar products.
You must give your potential customers exactly what they want. Develop a
high-quality product that fills a void to increase your chance of success.
Another consideration of great importance is your target market. Keep in
mind, the Internet is a global marketplace. Develop a product with a large
geographic target and a wide appeal. A great product will fulfill a need
or desire and provide instant gratification.
Here are a few of the top sellers:
Before you develop your product, do some research -- find out exactly what
people want and develop your product accordingly.
The most important consideration when developing your product is quality.
Your product should not only deliver what you promise, but should go above
and beyond the expected and overdeliver. Your customers satisfaction is of
the utmost importance.
Developing Your Web Site
Once you've developed
a great product, your next step will be to develop a great web site. Your
web site must be specifically designed to sell your product.
Everything within your web site should have one purpose -- getting your visitor
to take action. Words are the most powerful marketing tool you have. The
right words will turn your visitors into customers. The wrong words will
cause them to click away and never return.
Your words are the entire foundation of your business. Your product, your
web site and your marketing strategies all depend upon your words. Fancy
graphics don't make sales -- words do.
Every word, sentence and headline should have one specific purpose -- to
lead your potential customer to your order page. Write your web site copy
as if you are talking to just one person. Identify a problem and validate
that one visitor's need for a solution. Continue to write and explain why
your product is the solution to their problem. Tell them exactly what your
product will do for them -- why it will solve their problems and how. Pack
your copy with benefits and more benefits. Write to persuade -- that's the
Here is some additional information on
Developing Your Marketing Strategies
strategy is the final process of your plan. Your plan must include both
short-term and long-term strategies in order to succeed.
Short term marketing strategies are those that bring you a temporary boost
in traffic. Although these techniques are very important to your over-all
plan, they are only a temporary traffic source and must not be solely relied
Short term marketing strategies include:
Participating in Forums
Long term marketing strategies are those that bring you a steady stream of
targeted traffic over time. These strategies will continue to produce results
even years down the road.
Long term marketing strategies include:
Social Networking Sites
Social Bookmarking Sites
Giving Away Freebies
By creating and implementing a balanced marketing strategy, using both short-term
and long-term strategies, you will drive a steady stream of targeted traffic
to your web site.
If you use this simple formula when creating your Internet marketing strategy
and excel at all three, you can literally guarantee your success.
Brad Callen has just released a new search engine optimization book that
teaches you how to get long lasting, #1 Google rankings using his ultra powerful
strategies. I highly suggest checking it out, as it's completely free!
Copyright © Shelley Lowery
About the Author:
Shelley Lowery is the author of the acclaimed web design course, Web Design
And, Ebook Starter - Give Your Ebooks the look and feel of a REAL book.
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and receive a copy of the acclaimed ebook, "Killer Internet Marketing
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