Yahoo! Search Marketing:
A Guide to Sponsored Search
If you are interested in pay-per-click search engine
marketing, you definitely need to consider Yahoo! Search Marketing. Yahoo!
Search Marketing makes it easy for advertisers to connect you with customers
who are searching for what you are selling.
Yahoo! Search Marketing offers many different options for advertisers, including
sponsored search, local advertising, search submit, product submit, travel
submit, and directory submit. Your ads don't just appear in the search engine
results on Yahoo either. They appear across a network of sites and search
Yahoo! Sponsored Search allows you to create ads that will appear in search
engine results on Yahoo and on other sites in the Yahoo distribution network.
Yahoo gives you control over your budget with flexible budgeting options,
allows you to target audiences across the entire market, and supplies you
tools and features that make managing your Yahoo! Search Marketing account
With Yahoo! Sponsored Search, you can get set up in five easy steps. First,
you target customers by geographic location. You then choose keywords that
relate to your business, state how much you want to spend, create your ad
and then review and activate it. Your ad will begin displaying within minutes
of approval. When your ad is clicked, you are charged whatever you've agreed
to pay for each click.
Yahoo! Sponsored Search features include geo-targeting, campaign budgeting,
ad testing, campaign scheduling, keyword research tools, bulk ad management,
customized performance reports, billing and payment reports, charting, and
For local advertising, you can list your business in the Yahoo Directory
for free, and then pay a flat fee for an enhanced listing. Or, if you prefer,
get top placement with a featured listing. Search Submit enables you to submit
your URL's at no cost so that you are included in the listings. However,
you can upgrade to Search Submit Pro and get additional control over your
listings, and obtain in-depth reports concerning your listings.
You can also be included in Yahoo! Shopping with Product
Submit. Product Submit enables you to have your products featured in Yahoo!
Shopping, and you pay for performance by paying for clicks. You can manage
your Product Submit account online and quickly and easily update product
information and monitor performance. You can also set up an online store
with Yahoo! Merchant Solutions.
If you have travel related products or services, you can use Yahoo! Travel
Submit to promote your offers. You will get detailed listings of your travel
offers, and be featured in relevant areas across the Yahoo network. Yahoo!
Travel is a pay for performance program where you pay for clicks received.
You can also submit your site to the Yahoo Directory and pay for sponsored
listings. These sponsored listings will not only give you prominent top listings
in search results, but it will also get you listed in the directory much
faster than free submissions.
Yahoo is a high traffic network. This means that if you take advantage of
any of the services offered by Yahoo! Search Marketing, you will definitely
increase your web site traffic and sales. Out of all of the pay-per-click
services around the Internet, Yahoo! Search Marketing is definitely one that
you want to include in your advertising campaigns.
Visit Yahoo! Search Marketing for further information:
Copyright © Shelley Lowery
About the Author:
Shelley Lowery is a successful well-known Internet Marketer and the owner
of http://www.Web-Source.net. Join
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