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Building an Email List

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Internet Marketing Strategies > Online Advertising > Building an Email List > Customer Service

Part Nine: Building an Email List

Developing your own list of targeted potential customers is the absolute most important marketing strategy you can use.

No matter what strategies you're currently using, if you're not collecting the email addresses of your potential customers, you're literally guaranteeing your failure.

Email Lists

Email lists provide you with the ability to create a targeted list of potential customers in which you can advertise on a continual basis. You will have a direct line of communication, which will increase your sales considerably.

The key to creating an effective email list is to provide your subscribers with quality information. The best way to do this is to provide them with a weekly, bi-weekly, or monthly ezine. An ezine is a newsletter or publication that is sent to subscribers who have chosen to receive your publication.

For further information on creating an ezine, visit the following web address to read the article titled, "How to Publish an Ezine."

In order to build a database of potential customers and start collecting email addresses, you will first need to set up a mailing list. This mailing list must enable your visitors to submit their information and subscribe them to your list.

There are free list services that will enable you to set up a mailing list. However, they are not recommended, as they will not allow you to personalize your messages with your subscriber's names and contain advertising for their service.

Email List Management Scripts

An email list management script is a software program that runs on your server and will enable you to manage your lists through your web browser.

Here are two of the best:

1-2-All Broadcast

A complete email list management system including HTML or plain text newsletters, MySQL database, personalization features, automatic removal links and more.

AutoResponse Plus:

Complete email list management including unlimited lists, HTML or plain text mailings, MySQL database, customizable auto-personalization of messages, automatic removal links, unlimited folow-up autoresponses and more.

Email List Management Services

An email list management service will handle all of your email list management duties for you. They will host your email addresses, take care of your subscribes and unsubscribes, bounced emails and more.

If you really don't want to hassle with managing your own email lists, this option is for you. For a small monthly fee, these professional services will take care of everything for you:



Building Your Subscriber Base

There are many powerful ways to build your subscriber base. However, for this article, we will only focus on the "best" ways.

Your Website

Place a subscription box on every page of your website. Make sure you don't overlook this powerful means of gaining new subscribers. Your visitors will enter your website from many other pages other than your main page. They may never even visit your main page, so make sure your subscription box is visible on every page of your website.

Incentive Subscriptions

This powerful means of obtaining subscribers entails offering your visitors a free gift in return for their subscription. This free gift may be a free ebook, software, or report. This method of obtaining new subscribers will increase your subscription rate immensely.

Download free ebooks that you may use as incentives here:

Writing Articles

Write informative articles and allow them to be freely published. By writing articles, you can significantly increase your subscriptions. The key to using this method effectively is to include your subscription information within your bylines.

For further information in regard to writing articles, read the article, "Write For Publicity."

Free Ebooks

Create a powerful free ebook and allow it to be freely distributed. Place your subscription box on each page. Your ebook will have the potential to be viewed by millions of Internet users.

For further information on creating an ebook, download the free ebook, "Ebooks: A Complete Guide to Self Publishing."

Creating and developing an email list is an absolute must. You must take every opportunity to promote your publication and gain new subscribers. The more subscribers you have, the more sales you'll make. Make sure you don't overlook this powerful method of making sales.

Copyright © Shelley Lowery

About the Author:

Shelley Lowery is the author of the acclaimed web design course, Web Design Mastery. And, Ebook Starter - Give Your Ebooks the look and feel of a REAL book. Visit to sign up for a complimentary subscription to Etips and receive a copy of the acclaimed ebook, "Killer Internet Marketing Strategies."

You have permission to publish this article electronically, in print, in your ebook or on your web site, free of charge, as long as the author bylines are included.

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