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Marketing Strategies > Building an Email List
> Customer Service
Part Ten: Customer
Service - Following Up with Your Customers
Following
up with your customers after the sale is an important part of providing good
customer service. Not only is it an important part of developing a good
relationship with your customer, but it will also enable you to introduce
your new products.
Although sending out a personal message to each of your customers may not
be possible, you can provide your customers with the illusion that your message
was personally sent. By using autoresponders, you can eliminate the need
to manually respond each time you make a sale.
Autoresponders
Autoresponders are one of
the best promotional tools on the Internet. They were designed to automatically
respond to any email message sent to it with an automatic response. The more
advanced autoresponders will enable you to set up a series of autoresponse
messages to be sent out at a specified time.
This is a great way to provide quality customer service, as you can set up
your messages to be sent out automatically.
You can
use autoresponders to send all of the following:
• Thank you messages
• Welcome letters
• Order confirmations
Autoresponders can eliminate many of your routine follow-ups. However, they
cannot eliminate your customer's support requests and your future
mailings.
The following
professional services will provide you with follow up autoresponders:
AWeber
http://www.aweber.com
GetResponse
http://www.getresponse.com
Customer Service
In order
to develop a good relationship with your customers, you must provide them
with quality customer service. Let them know that, should they have any questions
or problems, they are free to contact you. Provide them with all of your
contact information to make the process simple. Even if you can't personally
assist them, make sure that you have a good customer support group ready
to help. Reply to their support requests as quickly as possible and assist
them until the problem is resolved.
Your customer service is one of the most important factors in determining
your customer's satisfaction. Even if you have a great product or service,
if your customer support isn't good, your sales will suffer.
For every dissatisfied customer, you can expect to lose one hundred new
customers. Why? When one customer has a bad experience with your company,
you can be certain that they'll tell everyone they know about their bad
experience. It will travel through the grapevine and ultimately cost you
sales.
Follow-up with your customers and ask them how they like your product or
if they have any questions. This is a great way to not only provide good
customer service, but to also obtain feedback about your product. By listening
to your customers, you will know exactly what they want, what they're having
problems with and how you can develop a better product.
Mailing List
The
best way to provide good customer service and follow-up with your customers
is to set up a mailing list. No matter what mailing program you use, make
sure that it will allow you to send personalized messages. Your customers
need that personal touch. They don't want to feel as if the message they
received was sent to an entire list. They want to feel as if it was personally
sent to them.
You can use the professional autoresponder services listed above to also
manage your lists. Here they are again:
AWeber
http://www.aweber.com
GetResponse
http://www.getresponse.com
By following up with your customers and providing great customer service,
you are creating a life-long relationship. Satisfied customers are more apt
to purchase your new products in the future. Treat them with the utmost respect
and go above and beyond the
expected.
Copyright © Shelley
Lowery
About the Author:
Shelley Lowery is the author of the acclaimed web design course, Web Design
Mastery.
http://www.webdesignmastery.com
And, Ebook Starter - Give Your Ebooks the look and feel of a REAL book.
http://www.ebookstarter.com
Visit Web-Source.net to sign up for a complimentary subscription to Etips
and receive a copy of the acclaimed ebook, "Killer Internet Marketing
Strategies."
http://www.web-source.net
You have permission to publish this article electronically, in print,
in your ebook or on your web site, free of charge, as long as the author
bylines are included.
Part Nine
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