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eTips is a publication of:
Your Guide to Professional Web
Site Design and Development
| Issue: |
#688 |
| Date: |
April 29, 2014 |
| Publisher: |
Shelley Lowery |
| Email: |
admin@web-source.net |
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Name: {FIRST_NAME}
Email: {EMAIL_ADDRESS} |
Hello {FIRST_NAME},
Welcome to all of our new subscribers!
In this week's edition of eTips, Dan J. Brown, of MyTopTierBusiness-Review.com, will tell you how to make money online.
To Your Success!
 5 Key Steps to Making Money Online
By Dan J Brown Copyright © 2014
Most people conclude that making money online is very
difficult and it cannot be done without having computer
skills, knowledge of programming, and marketing experience;
however, there is a specific formula that you can use
without any of those special skills.
The most rich and successful online marketers are using this
exact formula, or some variation of it to make handsome
full-time livings online. In fact, the median salary for an
Internet marketer is over $80,000 per year. In this article
you will find the 5 key steps to take anyone from zero
dollars online to regular and predictable income online.
The five steps are as follows:
1. Pick a niche
2. Choose products to promote
3. Build the foundation
4. Give away something amazing for FREE
5. Build a relationship and make offers to your prospects
Now, let's discuss each of these five steps in detail so you
can get a better handle on what it really takes.
Step 1: Pick a niche
One of the most crucial things that beginners tend to get
wrong is choosing the right niche or marketplace to build an
audience. Most novice marketers will skim over this step
which is the surest and fastest way to go broke.
Now, the important thing when choosing a marketplace is to
do enough research to conclude whether or not the niche you
want to enter is profitable. Also, if you choose one that is
too big then you will find it to be insanely competitive and
it will be hard for you to find an identity. It's also very
hard to create compelling value for a huge group of people
with different sub-interests.
The best advice when choosing a niche is to drill down on a
narrow sub-niche of a marketplace that is already
profitable. To look at an example, a popular (but big) niche
is the health & fitness marketplace. If you wanted to choose
a sub-niche of this marketplace you might look at a few
options like Organic Diets, or KettleBell Workouts, or Lose
Weight From Home. These examples are small segments of a
huge marketplace, but if you spend a little time to uncover
them you will be ahead of the 95% of people trying to earn
an income online.
Step 2: Choose Products to Promote
Many entrepreneurial addicts want to do everything,
especially when it comes to creating and building the
product. When just beginning, avoid the urge to build
products. To quickly get started you should start out by
selling other people's stuff. This business model is called
Affiliate marketing and is most commonly used by brands like
Amazon, Netflix, and the like.
Affiliate marketing will let you earn online faster than creating your own brand of products. Once you have put together a system for nurturing new leads, marketing products, have built a small one page website (more on that in step 3), and have learned which hooks to avoid, you can start to build your first product. Luckily, you can take advantage of a new business model very similar to affiliate marketing, but with a slight modification making it immensely more profitable. More on that in a moment but you can immediately take advantage of sites like ClickBank, JVZoo, Commission Junction, and thousands of other different affiliate programs.
Step 3: Build the Foundation
Making money online requires real estate dedicated to conducting business, a sort of store front. Simply sending traffic through your affiliate links will not sell many products in the long term. Doing this is a sure way to waste your ad spend and sacrifice long term business relationships.
For a real business savvy long-term approach, I suggest to establish a website. Your website can be as simple as a one page "landing page" which captures leads via an opt-in form. Modern software allows smart marketers to create drip fed campaigns of automated emails that go out to nurture your prospects. This tool is the crucial secret that will help you to make money online systematically and predictably.
Step 4: Give away something amazing for FREE
On your landing page give away something absolutely amazing, meaning something your prospects will literally walk over glass barefoot to get, and give it to them for free.
Specifically if you're marketing other people's products you will want to pre-sell the service or product, add on top of the value, and foster a sense of trust. The way to achieve this outcome is by giving away free content that will attract your target market, and have them saying "Did I pay for this?"
After opting in to your subscriber list prospects will be drip fed a series of emails which establish authority, trust, nurture a relationship, and make relevant value-driven offers. Image being able to communicate specific conversations with each of your leads you get... in a specific order, at specific times according to their subscription signup date. This strategy is very powerful.
Step 5: Build a relationship and make offers to your prospects
By using autoresponder software like Aweber or GetResponse you will have the ability to create automated campaigns that can build your authority in the eyes of new prospects, and nurture your relationship. This ability is paramount in successful business because people do not buy from people they don't know, like and trust.
Inside the same campaigns that build trust and authority with new prospects will also feature your affiliate campaigns. Now that you have built trust and authority with your community of subscribers they will be molded and receptive to your endorsement of products that can help them achieve their desired result.
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