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Part Seven: Pay-Per-Click
Advertising: Paying For Traffic
If you've been
struggling with your web site traffic and your sales aren't what you had
hoped for, maybe it's time to start using Pay-Per-Click Advertising and pay
for some traffic.
Pay-per-click Search Engines provide an extremely effective means of obtaining
highly targeted traffic to your web site. The concept is simple. You bid
on targeted keywords for as little as .005 per click and receive targeted
traffic to your web site.
The key to using this technique effectively is to focus on one specific product
and select highly targeted keywords. This will help you to weed out all of
the window shoppers and attract your specific target audience.
Viewing Pay-Per-Click Advertising Search
Terms
Most pay-per-click
Search Engines will enable you to view exact "search terms" that have been
used to perform searches. Use this to your advantage. You can find out exactly
what "search terms" are being used for your target market and place your
bids accordingly. Try to create a list of as many relevant keywords as possible.
The more keywords you bid on, the more traffic you'll receive.
When bidding on keywords, keep in mind that in order to be successful, you
don't have to be listed at the top. Although receiving a listing in the top
three positions will produce major traffic through
Yahoo Search
Marketing, most of the time, you must have a large advertising budget
to compete.
Before placing your bid, perform a search to find out how much your competitors
are paying per click. Try to place your bid so that your listing will appear
on the first page to increase your chance of success. By selecting highly
targeted, less popular keywords, you'll not only attract a more targeted
audience, but you'll also obtain a higher listing for less
money.
Your Pay-Per-Click Advertising Copy
Your headline
and copy are the most important part of your entire strategy. Your headline
must grab your potential customer's attention and force them to read on.
Your copy should tell them exactly what you have to offer and convince them
to visit your site. Try to avoid attracting freebie hunters by mentioning
free stuff within your ads. By weeding out those potential visitors expecting
to get something free, you will attract a more targeted audience of potential
buyers. There is no need to pay for visitors that weren't interested in buying
anything in the first place.
Your listing should lead your potential customer directly to your product
with no other distractions. In other words, if your product isn't on your
main page, then don't direct your potential customers to your main page and
make them search for your product. Direct them to your product's
page.
Reviewing Your Pay-Per-Click Advertising
Reports
Once your campaign
begins, make sure you take the time to review the reports provided by the
pay-per-click services. These reports will provide you with information in
regard to how well each of your keywords are performing and enable you to
adjust your keywords or change your bids accordingly.
To increase your traffic even further, don't just stop with one pay-per-click
Search Engine -- try several at time. The more streams of traffic flowing
to your site, the better.
Here is a list of some of the top pay-per-click Search Engines:
http://searchmarketing.yahoo.com/
http://www.Bay9.com
http://www.Win4win.com
http://www.Findwhat.com
http://www.7search.com
Visit
http://www.payperclicksearchengines.com
for a complete list of over sixty pay-per-click Search Engines and reviews.
If you're serious about your business and you're ready to drive a stampede
of targeted traffic to your web site, then give the pay-per-click Search
Engines a try. They're well worth the small investment.
Copyright © Shelley
Lowery
About the Author:
Shelley Lowery is the author of the acclaimed web design course, Web Design
Mastery.
http://www.webdesignmastery.com
And, Ebook Starter - Give Your Ebooks the look and feel of a REAL book.
http://www.ebookstarter.com
Visit Web-Source.net to sign up for a complimentary subscription to Etips
and receive a copy of the acclaimed ebook, "Killer Internet Marketing
Strategies."
http://www.web-source.net
You have permission to publish this article electronically, in print,
in your ebook or on your web site, free of charge, as long as the author
bylines are included.
Part six
Part Eight
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