RSS the Future of Internet Marketing - Part 3 of 4
by: James McIntoshPrompt delivery of your Internet content to end-users
The first step in marketing your product is to get your
content delivered to end-users. Only then can you communicate to
them, sell your products and build lasting relationships with
them. As we have already seen, some Internet information delivery
channels fail in their purpose as in the case of e-mails. This in
turn throws most of our publishing efforts to delete box. We end
up wasting money, efforts and most of all our precious time.
Direct marketing, direct selling, relationship building, public
relations through direct communication with media, communicating
with your business partners and employees, direct advertising of
your products, customer announcements and updates all these are
made impossible if your content cannot be delivered to the
end-users. End users can be your customers, prospects, the media,
business partners and employees.
RSS assures 100% delivery of the contents to the people who have
willingly subscribed for your information.
Below are some general examples of the contents you can deliver
to your various subscribers:
· Newspapers can use RSS feeds to deliver their latest news
articles to the subscribers. This enables them to always stay
informed about the flash news around the globe. The book
publishers can use RSS feeds to announce their best sellers. This
would help their users to keep track of releases they are most
interested in.
· RSS feeds can help the affiliate managers to communicate with
their affiliates.
· Banks can create RSS feeds to post their customers on their new
schemes on savings or any change in the interest rates calculated
etc.
· Software being the hottest on the current technology market,
software companies can keep their subscribers informed on the
latest downloads and relevant software packages available. They
can also provide them with easy access to software updates,
delivered to them exactly as they become available without the
fuss of having to visit your website or deal with huge e-mail
attachments. Thus avoiding Spam filters or other barricades.
· A few hundred content publishers are using RSS to deliver audio
content, such as interviews even radio shows.
· Some websites allows people to post pictures, videos and text
from their mobile phones via RSS feeds.
· Educational institutions use RSS to deliver educational
content.
· As a supplement to their e-mail delivery some use RSS feeds to
deliver their newsletters as I do with mine.
· RSS feeds can help you publish living digital catalogues of
your products and provide your customers with your latest product
releases. The products may be categorized so that it is easier to
view and place order according to the product they are interested
in.
· RSS auto responders with scheduled messages can be created to
keep in constant marketing touch with your prospects and slowly
get them to the point of purchase.
· You can provide limited-access content to your customers,
employees, team members and even investors, without fearing other
unwanted eyes. RSS feeds can be used for internal communications,
team working and other needs.
As you can see, through RSS, practically any kind of content to
practically any kind of target audiences can be delivered. The
only thing to be kept in mind is the content has been broken down
into several individual items or stories. The opportunities for
integrating RSS in to your communicational strategies are
endless. There are no limits to what, who and how you can
communicate through RSS.
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