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10 Effective Tips for Promoting Your Medical Transcription
Business
by: Mila Sidman
Looking to build your existing MT business or just starting out? These marketing
tips will give you some good ideas for finding new clients.
Promotion Letter
A very effective way of landing accounts. Send out a promotion letter to
all your local medical offices describing your services. And follow it up
a few days later with a personal phone call.
Freebies and Giveaways
Give away a certain amount of services for free, such as a free sample transcript
or a discount for a certain amount of work. Tell clients about your giveaways
in all your advertising material.
Flyers
Flyers are great for marketing a medical transcription business. Distribute
them to doctor’s offices, hospitals, clinics, social workers or any
other targeted customers.
Business Cards
Carry them with you wherever you go and give them out as necessary. Use proper
business card etiquette. Always ask for a business card in return and don’t
just stick the card in your purse or wallet. Glance at it a few seconds to
show the person you are interested in them.
Magnetic Signs
Place a magnetic sign or bumper sticker on your car. Make it short but effective
so people will remember you. Include your website address and/or contact
details on it. Remember it will be easier for people to remember a catchy
.com website address than a phone number. Not everyone will have pen and
paper handy.
Pens or Other Tokens
Pens, mouse pads, mugs, t-shirts or other small tokens with your business
name and details on them is an inexpensive and effective marketing tactic.
Pens, mouse pads and mugs work especially well in the MT field. Your business
name will be displayed in busy medical offices and hospitals for potential
clients to see.
Charitable Acts
Support a local charity in return for exposure. Choose a medical related
charity for targeted exposure, such as cancer awareness or heart charities.
You’ll raise funds for needy charities and feel good about yourself
in the process.
Ask for Referrals
Don’t be shy about asking for referrals from current clients. If
you’ve provided a good service for them, they will be happy to spread
the word about you in return. Ask if they would please pass out some business
cards to their colleagues for you.
Network, Network, Network
Find other local MTs and network with them. The key to network is not to
go out with a “what’s in it for me” mentality. Genuinely make
friends and help others wherever you can and people will do the same for
you in return.
The Phone Power Hour
Set aside an hour every day or every few days of uninterrupted time and make
this your phone power hour. Pull up a list of local potential customers and
start calling them. If you’re a bit nervous at first, write down what
you would like to say. Follow up with potential customers you’ve sent
letters to or potential marketing partners. Use this hour to expand your
networking opportunities as well.
That’s it, 10 easy, affordable and effective ways to start spreading
the word about your MT business. With a little practice you’ll be well
on your way to finding new clients.
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About The Author
Mila Sidman is an experienced MT and owner of
www.AskTheMT.com - an
informative website dedicated to answering all your medical transcription
questions.
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