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Detailing and CNC For Trade Shows
by: John-Paull Davidson
Detailing provides the blueprint for the trade show exhibit construction
process. Detailing works with Design to develop the production plans, creating
the instructional drawings that are necessary for the shop to understand
how to actually construct the trade show exhibit. The detailer is responsible
for interpreting the design in accordance with the limitations imposed by
crating, and the necessity in the industry for fast assembly and dismantles
of trade show exhibit components. At this phase of the process, Detailing
adds value to the design through construction methods without compromising
the design’s aesthetics.
Critical design details are communicated from the Sales team and the Designers
to insure the nuances of the trade show exhibit are captured on paper, as
the blueprint will drive the fabrication process. Fabrication drawings become
the internal tool that all departments will now refer to for project direction,
including critical details such as component sizing, fitting and finish,
not to mention the final estimating process. Detailing stays closely involved
with the production process, as layers of additional drawings are developed
to further support the use of the trade show exhibit. Electrical drawings
will be created to insure the correct placement and wattage of electrical
outlets on the show floor. Set-up drawings denoting component numbering and
instructions will be created to support the installation and dismantle of
the trade show exhibit.
Working in conjunction with Detailing is the CNC department, home to the
CNC router, a high-tech machine that is computer programmed to cut materials
that require complicated cutting techniques or large quantities of identical
product runs. No every trade show exhibit house is lucky enough to have a
CNC router because of the cost of ownership and operation, which requires
a considerable investment. However, the CNC router is fast, accurate, and
consistent, decreasing labor time in the shop and increasing production output
and efficiency. The router cuts almost all materials used in trade show exhibit
production, such as wood, laminate, sintra, foam, plastic, dimensional logos
and any other material that requires special and precise cutting that might
otherwise need to be outsourced.
Department Processes
These departments, which are the lifelines of the fabrication and graphics
process, have multiple responsibilities including:
· Developing the blueprints for fabrication of trade show exhibit
components.
· Creating the drawings that assist in the proper and accurate electrical
layout and set-up of trade show exhibit components on the show floor.
· Directing the programming and operation of the CNC router, cutting
materials that are used by the shop or substrates needed for graphic production.
What the Trade show exhibit House Needs from the Client
The customer can assist in the process by providing:
· Approval of drawings in a timely manner to allow a seamless flow of
the project into fabrication, creating more time for construction.
Customer Benefits
The customer’s benefit from an effective detailing process in multiple
ways including:
· Detailed and strategic set-up drawings and electrical layouts minimize
labor costs at show site.
· The CNC router decreases production labor costs and increases the
time allotted for construction, diminishing the likelihood of costly overtime
charges.
· The CNC router accurately cuts fabrication materials in a timely,
cost effective way. This is production that might ordinarily need to be
outsourced at a higher cost and longer production turnaround time.
· The Detailing and CNC Department is the check and balance function
of the trade show exhibit process. Any details that have been overlooked
in the Sales or Design process will be identified and addressed so the customer
is insured peace of mind in the production process.
Key words used in this article are design detailing, trade show exhibits,
booths, exhibit design.
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About The Author
John-Paull Davidson has over 10 years experience in brand marketing. He is
currently an Account Executive with PPI and site developer for
TradeShowBoothster.com,
an online resource for trade show exhibits, design and graphics.
http://tradeshowboothster.com
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