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Can Craft Show Promotion Affect Your Bottom Line?
by: Natalie Goyette
Oftentimes crafters complain that the show promoter didn't "promote" the
show and that's why sales were low. You don't always know the reputation
and reliability of a promoter until you've done a show with them. The
professional ones will do all they can to draw large crowds, as they know
it benefits them and their vendors. Other promoters do as little as possible
and rely on reputation and local promotion. Some shows are so well attended
like the Garlic Festival in Gilroy California, which annually draws over
100,000 people, that little promotion is needed. Others like the Harvest
Festival, although well known, still do radio, TV and print advertising.
Street fairs with 500+ booths, may do little promotion due to limited budget
and count on the city officials, businesses and local media to attract buyers.
With the advent of the Internet, most shows can now do ample promotion with
lower costs. Anyone wanting to find out where shows are in their area or
an area they may be traveling to can easily find it online. Several craft
show location Web sites can be easily found through Internet searching. Although
this isn't direct promotion, it is something—so count on most promoters
to be listed in some of the online directories.
Often savvy promoters will send postcards, discount tickets or flyers to
their sellers with their acceptance package. If you have a mailing list,
send out an announcement on postcards or by e-mail, or mail free tickets
with a notification of your upcoming shows. You could even do your own PR
by sending press releases to local newspapers in the area where you will
be selling. This takes very little time and no cost at all. Unfortunately,
seasoned craftspeople know they can't count 100% on promoters to promote
their own shows! Do what you can to improve your chances for a better show.
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About The Author
Natalie Goyette is the best selling author of Craft Show Success. Her e-book
shows you how you can finally make money at craft shows.
craftshowsuccess.com
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