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What To Do With Looky-Loos And Subscribers Who Waste Your Time!
by: Craig Garber
Remember that old television show " The Twilight Zone"?
It originally ran from 1959 to 1964 on the CBS network, and was one of the
most provocative and controversial shows of its time. The show's narrator,
host, and main writer, Rod Serling, always signed off each individual episode
by saying "Submitted for your approval... in... The Twilight Zone."
Now, one thing you want to do if you want to become successful -- of if you
want to STAY successful -- and by successful I mean making enough money to
accomplish your goals, whatever they are, is... you MUST protect yourself
from "time bandits" who try and force you again and again, to venture off
course and out into...
The Twilight Zone.
Meaning, you are going to have to set up certain procedures or systems that
allow you to avoid people, things, bad habits and ideas that ultimately do
nothing but...
Steal... And Waste... Your Precious Time!
Since sometimes you aren't even aware something is a time-waster, I wanted
to show you a fresh, real-life experience I recently had, that could have
been nothing but an absolute mind-numbing time-killing experience for me,
had I not been aware of what was going on.
Here's an e-mail I recently received. I won't reveal the name of the person
who sent it to me -- this time -- but Lord knows it's a doozy:
Dear Craig,
"I do appreciate your way of engaging people in your material, and the way
you keep on being consistent but so far I have not read anything yet that
I could consider interesting in terms of tips and knowledge. I was going
to fill out the survey but I thought wait a minute here why do you need all
these info for ?"
Now whenever I receive messages like this (which fortunately is very seldom),
what I do is, I press my right index fingertip onto this VERY valuable key
on my keyboard called the "Delete" key, just one time only, and voila! --
I get to avoid wasting any more than even one full breath on someone like
this.
You need to understand that someone who writes something like this to you,
places ZERO value on their own time, and so they feel it's O.K. to waste
your time as well.
Here, let's take a closer look:
This brain surgeon says "so far I have not read anything yet that I could
consider interesting in terms of tips and knowledge."
So he's found nothing important on my website, and yet...
He's still willing to spend his time with me!
Now call me stupid, but when you're bored with something, don't you usually
just move on to something else?
When you read a newspaper or magazine article, or when you're going through
a a website, or -- heaven forbid -- if you read a book that was a little
disappointing to you, do you then go and track down the author and spend
your time asking them why you should buy, read, or otherwise comsume more
of their products?
Or do you just move on to the next thing ahead of you, to keep that big exciting
machine called "your life," running?
I promise you, the guy who sent me in that e-mail, doesn't know much about
marketing, and he damn sure knows even less about time management!
So, how can you profit from this information?
Simple: Know that if someone doesn't feel you have anything worthwhile to
say, your job isn't to convince him or her you DO have something important
to tell them, your job is to ignore them and move on to things that will...
Make You Money!
Remember, in direct-response, your job as a marketer is to "attract" prospects
to you -- those are the only people who WANT to pay you for your goods and
services. Don't worry about ANY of the others.
DON'T waste your time with prospects and customers who aren't as committed
to you, as you are to them. Because a person like this will never buy your
products... a person like this will never come to your seminars... and a
person like this will never hire you to do any kind of coaching either.
In fact, it stinks that you have to deal with mental midgets like this in
the first place. But unfortunately, that's part of owning a business.
People like this have so little going on in their lives that for whatever
reason, they feel compelled to suck the positive energy out of you, to try
and draw you into their "vacuum of nothing" out there in space, somewhere
in their own Twilight Zone.
Make sure you recognize this for what it is, and you don't waste your time
trying to "convert" these "time bandits" into fans of yours. That is a very
BAD use of your time.
Submitted for your approval, in... The Twilight Zone.
Now go sell something,
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