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How To Use FREE Report Giveaways To Attract New Business!
by: Craig Garber
A few days ago, I exposed a foolish letter I wrote to try and get prospects
when I first became a freelance copywriter. (Just go here in case you missed
it:
http://www.kingofcopy.com/tips/better_left_unsaid_081805.html)
Do you know what the right way to have approached this situation would have
been?
Meaning, if a freelance copywriter wanted to go out and try and "attract"
new prospects (as opposed to chasing them down), can you guess what I should've
done?
The answer is simple: I should have wrote up a lead-generating ad (or more
accurately, a series of lead-generating ads), and then...
I should've mailed the heck out of them!
Remember, the best way to generate new business is by using 2-step
lead-generation.
Meaning, you go out and ask your potential prospects if they're interested
in getting a free report, or a free guide, or in this case, maybe you'd want
to pick out some kind of fancy-schmancy name like a "FREE Business-Owners
Special Report: 7 Little-Known But Incredibly Powerful Secrets The Big Guys
Are Using To Triple Their Sales, Starting Immediately!"
Even better still -- if you target your message even more directly to your
prospects, your response rates would be even higher.
Like this:
"FREE Retail Store Owners Special Report: 7 Little-Known But Incredibly Powerful
Secrets All The Big Retailers In Tampa Are Using To Explode Your Sales, Starting
Immediately!"
You'll notice, in this headline you've "double-bonded" with your prospect:
You let them know this report is only for "Retail Store Owners", and only
for those retail store owners in "Tampa".
(And you could've even been more specific than that -- like "Sporting Goods
Store Owners" -- that would be even stronger and more compelling.)
Listen, no matter what you're talking about, it's always the little subtleties
that'll get you from good to great, so pay VERY close attention to them.
O.K.?
And if your not interested in being great, then why are you even reading
this?
Right?
Now go sell something,
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