|
3 Innovative Ways To Build An Optin Email List That Stands Above The
Crowd
by: Kori Puckett
With so many optin email lists out there, your really need to come up with
a hook to attractive subscribers. It needs to have something special or
different. It could be something you offer inside every newsletter issue,
like interviews with experts. Or the hook could be a unique incentive that
website vistors can take advantage of immediately when they sign up.
Here are 3 ideas you can use for your own sites, or use as inspiration to
get you thinking a little outside of the box:
Build an Optin Email List by Creating a Private Members Only Site or Section
Create a private web site and have people sign up to get free, immediate
access. For example, you could say, "Subscribe to our free e-zine and get
free access to our private membership web site!" You can choose to have them
receive a username and password every time they want to login, or you can
just provide a link to the site in your welcome email.
Your private members only site can be as big or as small as you want. Some
of the things you can include inside are: reports, software, articles, ebooks,
etc. Inside the site, you can advertise your affiliate programs, as well.
And you can follow-up to let them know about updates, new products they might
be interested in, the latest news in your industry, etc.
Build an Optin Email List By Giving Subscribers a Free, Tangible Gift
Instead of offering a free ebook (or a whole package of them) like most everybody
else, promise to give your visitors something they can hold in their hands
if they give you their contact information.
For example, you could say "Subscribe today and get our new report mailed
to you via First Class." You could print out your report on standard 8 x
11 sheets of paper, fold it up, put it inside an envelope, and mail it off.
Or you can offer a tips booklet and mail it to new subscribers. Or you can
create your own CD full of information targeted toward your market and mail
that. Or if you have a wholesale supply of a product of interest to your
subscribers, then you can send one to each new subscriber. The possibilities
are only limited by your imagination.
Follow-up possibilities include: articles (your own or written by others),
tips you pick up, news in your niche, reviews of products or other interested,
related websites, etc.
Build an Optin Email List Through a Contest or Sweepstakes
Hold a free contest or sweepstakes at your website where they must give their
contact information, including their email address, to enter. Make the prize
something that your niche market will be interested in. Otherwise, they'll
never want to enter.
If you already have an ezine up and running, you could offer free automatic
entry for new subscribers. For example, you could say, "Subscribe to our
free newsletter and get automatic entry into our contest." You'll also want
to retroactively include current subscribers.
You can announce the winner(s) at the end, as well as send any new contest
announcements or product announcements. Or you can make this an ongoing contest,
where you give away the same thing to one (or more) lucky people every month.
That way you'll entice many subscribers to stay on your list.
You can find niche products to give away through wholesalers or dropshippers.
Or you can create it yourself. One of my favorite ways to do this is create
a CD-Rom with a guide or report (or sometimes several) that my niche market
will find interesting.
Once again, you can follow-up with tips, articles, news, new product
announcements, or just an announcement of each monthly winner(s).
Hopefully, now I've inspired you to take some action or encouraged ideas
of your own with these tips. Any idea, the more popular it gets, requires
you to think outside the box every now and then in order to be effective.
Building an optin email list is no different. And with newsletters and ezines
saturating the Internet day by day, you need to offer something a little
different to make them want to sign up to yours. Or you'll just end up getting
left behind.
|
About The Author
Kori Puckett provides more self-help and success oriented articles, which
can be found at
http://www.KoriPuckett.com.
Find out the secrets of success of a mastermind group, and pick the brains
of real people just like you who've discovered how to get everything they
want. Visit:
http://business.koripuckett.com.
|
More
Articles
|
Web
Development
