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Writing Killer Sales Letter
by: Jessica Lee
Everyday, you want to sell your products as quickly as possible. But how
can you do this? Through sales letters - an effective sales tool that not
every one can take advantage of. Those who can use it successfully can earn
cash whether they sell their own products or someone else’s.
To write a killer sales letter you have to bear in mind some basic concepts
that come along with your success.
The first concept is “Being an AUTHORITY”. No one will listen to
you or buy your products once they know that they are talking to an amateur
in that field. Your knowledge and experience are essential factors in helping
you appear as an expert, or actually you are an expert. Show them that you
really are and can help them out with all problems. For instance, you can
write “Hi, my name is xxx, and I am in charge of the Sales & Marketing
Department. I am very glad to introduce you a new product that can bring
you much joy this holiday season…” Your creditability can also
help you further gain their trust in case you are already well-known.
The second one is “Causing an URGENT APPEAL”. This element can
help your offer being responded to more quickly and may lead to a sale. Normally
customers are not aware of the time until they are told. A sales letter
addressing “Hurry up, there are only 7 days left for buying AV Voice
Changer Software Gold or you will regret later on…” can attract
customer’s attention quickly. Just create a sense of urgency as real
as possible, I guarantee you that no one wants to miss such a chance and
if you can do that you are half successful. But an important point you should
remember is if you try to being urgent, let it happen. If you say that the
time is counting, show customer that it does by having an image or number
crossed out for each day passing by. It makes your sales letter more real.
The third one is “Acting like a THIRD PARTY”. It makes your sales
letter more persuasive. Actually, customers believe more from another one
about some products than from the seller or an affiliate himself. Try to
sound like someone else, not yourself to convince your customers to buy your
products (sounds paradoxical but that’s the way it is). The more unbiased
you can sound, the more successful you can be.
The forth one is “ Creating EAGERNESS”. The more eagerness you
can create in your customer, the more chances you may get your products sold.
The killer sales letter definitely has this factor. When your letter can
make your customers read and rush out to the store immediately, congratulations,
you are an expert or a skillful writer. It is a kind of urgent appeal but
at a higher level. Create urgency or eagerness may be very easy but to make
the customers act is quite tough and it requires your writing to adopt specific
techniques. I hope that this concept can help you reach that level and attract
as many customers as possible.
Contrary to creating eagerness, you can encourage FEAR. You can wisely choose
appropriate situations to apply either EAGERNESS or FEAR. In my opinion,
FEAR works well in a situation that calls for very urgent, quick response
because the offer time is very very limited.
In short, you can create whatever moods you want to, for example HOPE, instead
of URGENCY, FEAR, EAGERNESS that I have suggested. It totally depends on
you. The more real you may sound, the more customers you may get.
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