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A Must In Professional Looking Brochures
by: Florie Lyn Masarate
A professional looking brochure invites many customers to your business.
But a poor quality one invites criticism and ridicule. Which would you rather
have?
Your brochure has the opportunity at representing your interests to the public.
That is why it is so important to have them made into something that not
only attracts much attention but also something that will make you proud.
What to do.
When preparing your brochure for printing, make certain that it has a clear
format, design, and layout. This will give the printer a well-organized document
for easy reproduction.
Write readable text, use an easy-to-read font style and size, and provide
generous margins. A careless print piece will be difficult to manage. It
may even require several layouts until both you and printer are satisfied
with the result.
You will need to find a dependable printer before the project is ready for
duplication. Check out the yellow pages. Look for various ads, and call for
estimates.
You might want to visit the print shop personally to have an idea of how
organized, clean, and busy it is. Ask to see samples of print jobs or obtain
contact information for references.
If you know some printers in the neighborhood, stop for a visit and introduce
yourself. You also can get recommendation from someone who has received
satisfactory or excellent print work.
You can also search the Internet for quality print work. You may have to
email or fax a master copy for duplication, but copies can be returned by
mail, saving you transportation costs and time.
You probably will have to pay mailing costs, but these may be cheaper than
fuel expenses. Give the printer enough time to prepare the order and make
any necessary adjustments before the final deadline of your brochure project.
Try to get a written estimate, keeping in mind that slight adjustments may
be necessary, depending on how the job goes.
After the brochures have been printed, count them to be sure you get the
correct number. Examine print type to check for smudges or fading. Look at
the margins on each one, unless you have a huge order, to ensure that they
are even and consistent. If the printer also folded or trimmed your brochures,
look for uneven edges.
If the job comes back in acceptable format, keep the printer’s contact
information on hand for future jobs or referrals.
But if you encounter problems with the way your brochures turns out, and
if the printer does not work willingly with you to resolve these problems,
start looking for another one.
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About The Author
Florie Lyn Masarate got the flair for reading and writing when she got her
first subscription of the school newsletter in kindergarten. She had her
first article published on that same newsletter in the third
grade.
For comments and inquiries about the article visit
http://www.losangelesprintingservice.com
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