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Shopping For Custom Trade Show Displays
by: Ken Harrison
The main benefit of custom trade show displays is that they create a polished,
professional image for your company.
From a design standpoint it is important to note that there are no hard and
fast rules to designing custom trade show displays. The main goal is to draw
customers into your selling environment and to do that you need to create
a trade show exhibit that is both visually pleasing and enticing.
The good news is most of today's trade show displays are flexible enough
to create endless configurations simply by rearranging panels and components.
And most trade show displays such as tabletop displays, banner stands, and
the ever-popular popup displays set up quickly, easily, and without any tools.
BUYING TRADE SHOW DISPLAYS ONLINE
When purchasing trade show displays off the web you want to choose a professional
company with expertise, experience, and excellent customer service. Most
first time trade show booth buyers make the mistake of focusing more on price
rather than service. A good exhibit display vendor will be able to tell you
the pros and cons on a variety of display factors. For example, test the
vendor's knowledge by asking about the different types of printing surfaces
and whether one type is more likely to delaminate. Or ask him about the
durability of the different types of connecting hubs or the materials used
by a competing manufacturer. If he is not able to answer those basic questions
then you may want to shop elsewhere, regardless of his price. That is because
if he does not know the basic factors that go into good trade show displays
then he is less likely to provide you with good support if you run into problems.
COMMON TYPES OF TRADE SHOW DISPLAYS
10 foot pop-up trade show displays are probably the most popular type of
display, due to their relatively low cost and the fact that they are lightweight
and compact, making them easy to transport.
Panel trade show displays are the larger, desk-type models and can support
large, flat images. Their large size makes them good for big impact shows,
although they are more difficult to set up and transport and cost considerably
more than pop up displays.
Table top displays are usually smaller versions of the popup trade show display
or sectional fold out panel displays. They are small and easy to transport
and are excellent for situations with limited space.
Banner stands are often an under utilized accessory. They usually cost just
a few hundred dollars, even when you include the printing costs. They add
extra eye appeal and are great for grabbing the attention of a potential
customer.
CONCLUSION
Now more than ever, companies need to design compelling trade show displays
to achieve top results. Most trade show displays, with the exception of some
large panel systems can be easily set-up by one person without any tools.
Custom trade show displays create a polished, professional image for your
company. If you're planning to make a big impression, high-quality custom
trade show displays can turn your ordinary presentation into an extraordinary
one.
You will be surprised at how easily you can create excellent trade show displays
that make your presentation visually stimulating at a low cost.
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