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Web Site marketing and Search engine optimization
by: Eric Gurr
Marketing Your Web Site.
You wouldn't put a bill board in the desert, so why are you hiding your web
site?
Too many companies spend too much money developing a really nice web site
that no one will ever see. Before starting any web site design or re-design
make sure you've allocated at least half of the budget to getting the site
optimized in the search engines.
For those selling a service.
There are a few steps you need to take. The first step is to create meta-tags
with a description of your site and keywords that are relevant to the content
on your site. The keywords and content should stress the service you provide,
why a potential customer should use your company for this service and how
to contact you to buy this service. A meta tag generator will help you to
create the properly formatted code for you web site based on keywords you
select. These can be found on google or msn by searching with the keywords
“meta tag generator”.
You'll then need to submit the site to the major search engines like Google
and MSN. For Yahoo! you have to pay a yearly fee of $299 to get listed. There
are dozens of search engine submission services that will perform these services
for you at a very reasonable price.
When you've completed your submissions you can expect an increase in traffic
but it's going to take some time. Anywhere from a few weeks to a few months
is not out of the ordinary. To increase traffic more quickly you'll need
to use a service like overture or Google adwords. These services allow you
to place small ads for your site whenever someone does a web search that
includes your the keywords you've purchased. You probably only offer your
service to a limited area so you'll want to make sure you include this area
(City, state, town or region) in your keywords. That way you won't be paying
for clicks and visitors to your site when you do business in California and
the visitor is from Texas.
For those selling a product.
The process is essentially the same. The difference is you're selling to
a much bigger audience. Sounds great right? More potential customers equal
more sales. Not necessarily. You've also got a lot more competition and much
more pressure on your prices. I'd recommend starting out selling regionally.
Your own backyard doesn't have to be the starting point but it may help with
shipping costs. When you've got that system ironed out you can expand
geographically and still control your web advertising costs by including
the locations in your keywords searches.
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