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How to Have a Successful Fundraiser
by: Paul Jensen
To achieve a successful fundraiser you need to create awareness and excitement.
Some things to consider:
· When planning a fundraiser the most important question you need to
answer is: How much money do you need to raise?
· How many people do you have that can help carry out the fundraiser?
· When will the fundraiser start and when will it end? It is generally
a good idea to have the fundraiser last 2 weeks or less. With a smaller window
of opportunity, people are more inclined to act immediately. It is important
to get a commitment to the fundraiser the first time, and eliminate the need
for a second sales pitch.
· Collect the payment at the point of sale. This eliminates the need
to collect payment at the time of delivery and does not allow for lost revenue
due to undeliverable product.
· What is the profit percentage allocated to the organization?
Is your community aware of your organization, its activities, and why you
need a fundraiser? You may want to send out press releases or flyers to increase
awareness.
Does your group need:
· new uniforms?
· money for a summer camp?
· specialized enrichment classes?
· to attend competitions?
Let them know the goal that your group is working toward.
All your communications should specifically state how much money you are
trying to raise.
After the fundraiser has taken off and you have reached your goal, let the
contributors know and thank them for their participation. This goodwill message
will leave a positive image of your organization, and encourage them to support
your next fundraiser.
Select a product such as coffee, magazines, or candles for your fundraiser
since most people are likely to use them anyway so it is already included
in their budget. This way your contributors can enjoy a high quality product
and feel good about supporting local organizations at the same time.
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About The Author
Paul Jensen, President
The Fundraiser Coffee Company.
http://www.thefundraisercoffee.com
Paul Jensen has been involved in international trade and marketing for more
than 25 years. He has recently started a company that help non profit
organizations raise money by selling gourmet coffee.
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