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Finding a Market - For Adsense Publishers.
by: Andrew Hansen
Ok here’s a popular topic among new adsense publishers. What do you
make your adsense sites on?
Lots of people tell you to look for keywords that pay a high cost per click
so that you make the most money each time someone clicks on your ads. Seems
like a logical strategy… Apart from the fact that it DOESN’T WORK!
The words that have the high cost per click are the super competitive words
that you should know by now are not the markets you want to be entering because
they are exactly… TOO COMPETITIVE. They pay a high CPC because so many
people advertise under them, so you will be unable to get good traffic and
unable to make any money.
So what do you do instead of looking for high paying keywords? As we have
mentioned previously, you look for keywords that have low competition (search
results) and high demand (searches per month). You find NICHE markets.
But for an adsense publisher to be successful there are some other keys to
finding good markets besides the competitiveness of the market.
The first thing you need to make sure is that there are actually people
advertising under these terms so that Adsense is going to be able to find
relevant advertisements to show on your sites. You can do this just by putting
the word in google and see if you can see sponsored links. If there are sponsored
links, people are advertising.
As a general rule, if you can see 5 or more advertisements in the sponsored
links section that DON’T INCLUDE Ebay ads (pay only a few cents a click)
then your niche market is suitable. Remember that your adsense block on your
site is a block of usually 4 ads so if there aren’t more than 5 your
site will be effected.
Also, although you don’t want to focus on the cost per click of the
keyword, it is helpful to know the value of keywords in this niche market.
You can do this by finding the overture bid tool online and typing in your
word to see the value people are paying to advertise.
Suppose you find 2 niches that have relatively the same ratio of supply and
demand, it might be helpful to select the one with the higher bid price to
work on first…
As a last note, it is always more helpful to select a market that is less
tech savvy and more family, young people, less tech savvy people group. Simply
because tech savvy know what are ads and what aren’t and are usually
more reluctant to click on your adsense ads!
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About The Author
Andrew Hansen is the apprentice to an online marketing guru and has learnt
in just a few months how to make a full time income from his online ventures.
He endorses
http://www.brainstormgenerator.com
as the easiest way to find highly profitable niche markets and explode your
online profits.
andrew@verynovel.com
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