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You Really Can Make a Million on the Internet
by: John Erwin
The key to successful marketing on the internet is to drive traffic to your
website. Having a website that just sits un-promoted in cyberspace is not
only a waste of time, but also highly frustrating.
I have been intrigued by the idea of internet marketing for years, but it
has taken me a long time to overcome all the gumption traps involved in actually
getting started (the biggest one being that I am a cyber-dinosaur -- my only
real experience using computers for anything other than glorified type-writing
involved Fortran IV and IBM punch cards almost thirty years ago).
What I have learned is that the internet marketing process can be relatively
simple. You have to find a market, develop a product, and build a website
to promote your product and process transactions. But, all of your efforts
will be useless if nobody visits your website.
I have been studying a course that discusses the problem of driving traffic
to your site in great detail. There are at least six ways to increase the
number of visitors to your site, including word of mouth from one web user
to the next (you are reading this letter, aren't you?), buying targeted hits
to your site using paid keyword advertising on search engines such as Google,
sending advertising e-mails to your proprietary list of prospects which you
generate by signing up previous visitors to your site, exchanging links for
your website with other websites that have similar products to your own,
paying someone else with a proprietary e-mail list to send sales letters
for you (you can pay for this with a flat fee up front or in the form of
commissions that result from the e-mails they send), and paying fees or
commissions to other websites for putting your banners, ads, or links on
their pages. By using these techniques you will increase the number of visitors
to your site, which is almost guaranteed to increase your sales.
In addition to pointers on increasing website traffic, the course I am studying
includes incredible amounts of information about many other topics. It is
a free course (amazing, but true!) which covers every aspect of marketing
on the internet. It covers material from the very basic to the very complex,
including the nuts and bolts of building a website, the basic ideas behind
the concept of selling on the web, and strategies for finding the right niche
for marketing specific products. It is a tremendous resource for the beginning
marketer, and is full of not well known tips for even the most experienced
internet marketing experts.
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About The Author
John Erwin lives in the Rocky Mountains with his wife, children, four cats
and a dog. He is exploring the incredible potential of internet marketing.
You can join him on his journey at
http://www.emarketingmeister.com.
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