 Writing
Power Classified Ads
by
Dr. Kevin Nunley
Classified ads can be a very low-cost
and effective way to reach a targeted audience. While the daily paper goes
to a broad group of homes and businesses, other publications seek more
specialized groups of readers. Here are some ways to improve the success
of your classified ads.
Pay attention to the first few words of your ad, or the subject line for
on-line ads. These are the words that the reader scans. Your first few words,
headline, or subject line must be something that will catch your targeted
prospect's interest.
Write for just one person. Visualize a person that is typical of your prospects
and write directly to that person. Use I, you, and we just like you would
in conversation. Make sure you explain your offer clearly. Don't make the
reader guess.
About the Author:
Get long-term marketing with your own article sent to Ezine editors. Kevin
writes your
custom article, puts your name in the byline, your four
line ad at the end, and sends it to 1,300 editors. Articles often get used
over and over for months.
Announce your new product, service, or idea with a press release. We write
your release for you, get your approval, then email it to 5,000 media nationwide.
Visit
Dr.Nunley.com. Reach Kevin at
kevin@drnunley.com. |
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