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Increase Your Web Site Traffic -- Syndicate Your Web Pages

By William Bontrager

Do you have a special web page you think other webmasters would like to have on their sites?

If yes, Master Page Syndication Lite makes it possible to syndicate an entire web page. And it's free. Download links are on the demonstration page.

It's actually quite easy to use. Instructions are in the README.txt file that accompanies the download.

We've had a good number of requests for a script that can syndicate a web page without resorting to the more powerful programs Master Syndicator or Master Syndication Gateway I. (See and for descriptions of those two alternate programs.)

Master Page Syndication Lite does the job quite nicely. The program extracts the content from your web page, live. If you make changes to your page, every remote syndicated page is changed, too, instantly.

The web page you are syndicating can be a static web page, or it can be a script generated web page such as a blog or a database generated page.

In fact, any URL that delivers content to a browser can be syndicated with Master Page Syndication Lite, except framed pages. For framed pages, the URL of the content page must be syndicated, not the URL of the frameset page.

Remote sites can publish the page either with JavaScript or with SSI.

To publish with JavaScript, the remote sites would put something like this on their web page where they want your content to be published:


To publish with SSI, the remote sites would first install a special short CGI program into their cgi-bin (the program is included with the Master Page Syndication Lite download), and then put something like this on their web page where they want your content to be published:

<!--#exec cgi="/cgi-bin/MPSLSSI.cgi"-->

The following can influence the decision to publish with JavaScript or with SSI.

     ~~ JavaScript:

        It's quicker to implement than the SSI method. Only
        a small block of JavaScript code needs to be put on
        the web page to publish the syndicated content.

        Browsers with JavaScript disabled can not display
        the content. Such browsers are probably a very
        small percentage; the percentage may vary depending
        on the site's visitor demographics.

        I'm not a search engine specialist. However, I
        assume that not all search engines index content
        retrieved from a remote site via JavaScript.

     ~~ SSI:

        It takes longer to implement than the JavaScript
        method. A short CGI program (included with the
        Master Page Syndication Lite download package) needs
        to be installed on the remote site's server. And, an
        SSI tag needs to be put on the web page where the
        syndicated content will be published.

        All browsers can display the content, no JavaScript

        Search engines can index the content like they would
        the content of static pages.

You, as the webmaster who is syndicating a web page to other sites, can:

     1. Syndicate your entire web page, including the HEAD
        section, or syndicate only the BODY section.

        A. Syndicating your entire web page, including the
           HEAD section, will retain any CSS style sheets
           you're using (the HREF of external style sheets
           needs to be the absolute http://... URL), and
           it will retain any =JavaScript in the HEAD area.
           This means your formatting codes will be carried
           over to the remote site's web page.

        B. Syndicating only the BODY section allows the
           remote site to use formatting codes consistent
           with their site design. If you have JavaScript
           in the HEAD section that must stay with the
           syndicated content, move it to the point
           immediately following the BODY tag.

     2. Omit certain sections of your web page from the
        syndicated content.

        To omit a section, block it off with HTML comment
        tags containing "no syndication" flags. This is how
        to do it:

        Content being omitted.

        The content between the "no syndication" flags will
        print on your web page but will not be syndicated
        to remote web pages.

With Master Page Syndication Lite, you can publish your web page with or without the HEAD section, and omit any other parts of your web page that you do not want published on remote sites. The remote syndication sites can publish your web page with either JavaScript or SSI.

The demonstration page with download links is at

Will Bontrager

About the Author:

William Bontrager Programmer/Publisher, "WillMaster Possibilities" ezine

Are you looking for top quality scripts? Visit Willmaster and check out his highly acclaimed Master Series scripts. Some free, some for a fee.