"No META Tags, #1 Listing" Formula For High Search Engine Rankings
Thackston © Copyright 1999-2003
Depending on who you ask, you can
receive two dozen different answers as to what factors will get you that
coveted #1 spot on your favorite search engine. However, the proof is in
the pudding, as the saying goes. Well, my pudding has bubbled and boiled
and is now ready for tasting!
Let me tell you about my experience with getting my latest site ranked #1
for its chosen keyphrase on Google. Incidentally, it is also ranked #2 with
Step One - Don't Guess About Keywords
This is an all-important step. Choosing the wrong keywords will stop you
before you even start. A case in point. initially, the name of my site was
going to be different. I was going to call it The Step-By-Step Copywriting
Workshop. However, much to my surprise, the keyphrase "copywriting workshop"
was not searched for by surfers. Had I chosen that keyphrase, I could have
set myself up for lower rankings.
I use a service called WordTracker
This is, without a doubt, one of the best keyword analysis services I've
come across. With WordTracker, I was able to find the exact keywords/phrases
that those interested in learning to write copy were using online. Thanks
to this service, I was able to come up with a much stronger keyphrase.
copywriting course. That's what I decided would be the primary keyphrase
for my new site, and the name of the ebook.
Step Two - Plan Your Site
In planning for the site I knew I needed to use my primary keyphrase wherever
possible. I looked at placing it within the page links, but the link names
would not have made sense. I - of course - used it as the URL
(http://www.copywritingcourse.com). Next, I thought about how to use the
phrase in the ALT tags of the images on the site pages. That worked well.
Finally, I turned my attention to the copy.
Step Three - Writing the Copy
I already knew that the copy was the major player of the game. For this reason,
I strategically placed the keyphrase in the title bar of the site, used it
in the header section and made very sure to achieve a keyword saturation
ratio of around 3% - 4% within the body copy.
The End Result
When all was ready, I submitted the site to the major free engines including
Google, AltaVista, Lycos, HotBot and others. The first submission took place
on March 20th. My site finally hit Google and Lycos on May 8th - some 7 weeks
I typed in "copywriting course" and - low and behold - it was #1 on Google
and #2 on Lycos!
The Amazing Part
What's so amazing? I used NO description tag or keyword tag! I had forgotten
all about it. When I went back to the site to view the source code - I found
no tags. (Go ahead and take a look. you won't find them either.)
So, *is* copy the key to good search engine rankings? I'd say this proves
it beyond the shadow of a doubt.
While META tags are beneficial (especially the title tag), they are not the
only factor at play. Search engine compatible copywriting plays a much more
important role than any other "trick" in the book.
About the Author:
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