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Introducing A New Product

by Dr. Kevin Nunley

I love to introduce a new product to my customers. Not all work out, but months later when I look for up trends in my sales, it can usually be tied to the introduction of a new product.

But don't go too far. Firms that drop their old line to bring in an entirely new group of products often face serious disappointment.

Experts say to expect a 20 to 50 percent drop in your sales projections for a new product or when entering a new market.

It takes time for customers to get to know and trust a new offering. If Bill Gates woke up tomorrow and decided Microsoft should open a chain of hardware stores, it would be a long time before customers gained confidence that Gates and company knew what they were doing.

You will do better if new products are related in some way to the things you have been selling all along.

Introduce new products gradually. For years McDonalds limited themselves to one new menu item per year.

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