LOTS of New Customers FAST!
Dr. Kevin Nunley
Where can you get lots of eager customers
fast? Start by directing your marketing at techies and enthusiasts. These
are people who take real pleasure from being the very first to use something
Techies (and I use the word loosely to include super- enthusiasts in any
field) LIKE to read the manual BEFORE they try the product. You know the
techie in your group. It's the person you call when you can't hook up your
VCR, get your modem to work, or your new car stereo installed.
Techies often don't have a lot of money, but they do influence lots of other
people. When the techie says your product is good, many others follow.
The best way to reach techies early in your marketing campaign is to start
word-of-mouth. Give away early versions of your product or service. Encourage
super enthusiasts to spread the word to everyone they know. Add lots of
About the Author:
Get long-term marketing with your own article sent to Ezine editors. Kevin
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