Is Going Toward Marketing!
Dr. Kevin Nunley
You have probably noticed that the
big thing in e-commerce right now is getting all your information connected.
When one database can talk to another while making exciting new information
available to many people in your organization, you are on your way to your
Last week I talked with Richard Pothier of
http://injava.com Based in
Montreal, injava specializes in high-end database projects used by many big
name companies. Richard gave me the lowdown on where the database trend is
"Everything in e-commerce is focusing on marketing," he told me. "For example,
one major food company was concerned about grocery stores having outdated
ads." Injava created a company-only internet (intranet) that lets thousands
of stores download the latest marketing campaign at a moment's notice.
Voice Portals are also catching on like wildfire. A customer calls an 800
number, a computer answers walking the customer through a series of questions,
the info talks to the database, and the customer gets what she wants. If
you've ever had to sit on hold for an hour waiting for customer service,
you can imagine what a time-saver thousands of computer streams working
simultaneously can be.
If your business isn't yet up to spending thousands on a state of the art
database system, don't worry. Savvy programmers are constantly working on
cheap ways to bring database technologies to small and home-based business.
About the Author:
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