 Get
Great Ideas From Customers
by
Dr. Kevin Nunley
Because customers are using your
products and services in the field, they are often your best source for new
ideas.
Once a guy called needing some marketing advice. I launched into a long
explanation of where his business needed to go and how he could market
efficiently and effectively. The man listened politely, then said in a frustrated
voice, "I need you to give me step one, step two, step three. And I can only
handle about five steps."
What an idea! Time and again people buy if you give them just a few, clear
steps to follow. I put the man's idea to work.
Announce an idea contest in your next newsletter or mail out. Offer a free
prize for the best idea to solve a problem. It is not unusual to get several
hundred suggestions with as many as a dozen turning into money-making new
products and services.
Try offering cash as your prize. People like all kinds of prizes, but they
really respond to money.
About the Author:
Get long-term marketing with your own article sent to Ezine editors. Kevin
writes your
custom article, puts your name in the byline, your four
line ad at the end, and sends it to 1,300 editors. Articles often get used
over and over for months.
Announce your new product, service, or idea with a press release. We write
your release for you, get your approval, then email it to 5,000 media nationwide.
Visit
Dr.Nunley.com. Reach Kevin at
kevin@drnunley.com. |
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