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Get Great Ideas From Customers

by Dr. Kevin Nunley

Because customers are using your products and services in the field, they are often your best source for new ideas.

Once a guy called needing some marketing advice. I launched into a long explanation of where his business needed to go and how he could market efficiently and effectively. The man listened politely, then said in a frustrated voice, "I need you to give me step one, step two, step three. And I can only handle about five steps."

What an idea! Time and again people buy if you give them just a few, clear steps to follow. I put the man's idea to work.

Announce an idea contest in your next newsletter or mail out. Offer a free prize for the best idea to solve a problem. It is not unusual to get several hundred suggestions with as many as a dozen turning into money-making new products and services.

Try offering cash as your prize. People like all kinds of prizes, but they really respond to money.

About the Author:

Get long-term marketing with your own article sent to Ezine editors. Kevin writes your custom article, puts your name in the byline, your four line ad at the end, and sends it to 1,300 editors. Articles often get used over and over for months.
Announce your new product, service, or idea with a press release. We write your release for you, get your approval, then email it to 5,000 media nationwide. Visit Reach Kevin at