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Customers Buy More Than Your Products

by Dr. Kevin Nunley

Recently a supplier I have used for along time was bought out by another company. Even though the new organization provides the same service at the same price, I'm disappointed. I'll miss the friendly help the original owner provided.

Come to think of it, his personality and assistance was the main reason I was his customer. When I talked to several friends who also use the service, they said the same thing.

This brings up a great point. Customers buy for a lot of reasons and most of them have nothing to do with the quality or price of your product.

Customers buy:

  • Your personality
  • Your service
  • The way your store or website looks
  • Your philosophy about life, business, or politics
  • The way your store smells
  • Your efficiency
  • Your reputation among people they know
  • Your location or memorable web address

About the Author:

Get long-term marketing with your own article sent to Ezine editors. Kevin writes your custom article, puts your name in the byline, your four line ad at the end, and sends it to 1,300 editors. Articles often get used over and over for months.
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