To Build Trust and Sell More Products!
A. Pierce © 2003 All Rights Reserved.
If the headline is what gets them
there, then it's the *proof* that keeps them there. Follow closely...
==> A powerful headline is 10% what you say and 90% what you prove.
==> Headlines can simultaneously create curiosity and skepticism.
==> Until proven otherwise, your headline is an empty promise.
It's important that you fully understand that the tidal wave of lies and
deceit online have created a gap between you and your target market.
Bridge that gap with TRUST!
==> Build trust by quickly and immediately proving your headline.
==> Proof creates trust.
==> Trust eliminates skepticism.
==> Trust transforms the curious visitor into a customer for life.
The ultimate headline that can make you rich is the compelling headline supported
by jury convicting undeniable proof that YOU yourself did what the headlines
This proof can eliminate all reasonable doubt.
Draw your visitors in with your headline, blow their socks off with the proof.
Prove the headline to be actual, factual and true and watch your cash flow
explode into a magnificent mushroom cloud of profits.
Slick words do not build trust, they fuel skepticism.
==> Proof makes your website read differently.
==> Same words, but a different frame of mind.
Instead of a fast talking slick internet pitchman, PROOF transforms your
website and words into a copywriting masterpiece where the visitor feels
that you know what you are talking about.
That feeling can more quickly and easily move customers to your order page
resulting in higher sales for you and a satisfying purchase for your visitors.
About the Author:
Stephen Pierce has been online marketing investment services since 1998.
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