Dr. Kevin Nunley
The most difficult part of advertising
is often just coming up with the idea. Even the most successful writers can
get stuck at times. Here are some ways to produce advertising ideas that
First of all, it is important to get the facts. You need to know specific
facts about the product as well as facts about the audience you want to target.
Get all of the information you can! Read magazines, flyers, newsletters,
and even junk mail. Also, talk with people. Go to classes and seminars or
attend meetings. You never know when the information you learn will be
Try using a checklist. When you're stuck for an idea, a checklist can help
you come up with different possibilities or strategies. You could make a
checklist for headlines, or a checklist for why people buy products. This
will help you get headed in the right direction.
Get feedback. The way you see your ideas may be completely different than
the way others see them. Show your rough ideas to others. Or, have someone
look at your finished copy and give you their opinion on how it might be
Try teaming up. If you are a copywriter, you could team up with an art director.
Or if you are an entrepreneur you might team up with a corporate manager.
A partner can expand upon your ideas and could make them even better.
Sleep on it! Sometimes you need to just put the problem aside. You're probably
thinking about it way too much. You might be surprised when the perfect idea
comes to you "out of the blue."
About the Author:
Get long-term marketing with your own article sent to Ezine editors. Kevin
custom article, puts your name in the byline, your four
line ad at the end, and sends it to 1,300 editors. Articles often get used
over and over for months.
Announce your new product, service, or idea with a press release. We write
your release for you, get your approval, then email it to 5,000 media nationwide.
Dr.Nunley.com. Reach Kevin at