a Master Wordsmith's Secret for Turning Everything You Say into Wealth,
Well-Being and Personal Success
You might think this strange, but
every day, before I start work, I stand up, look to the sky, throw my hands
in the air, and shout out loud: "I feel terrific!"
This is what I call an 'affirmation' -- positive self-talk to charge up my
emotions and help me produce my very best work. An affirmation can be as
simply as "YES!"...as uplifting as "I'm very happy at this moment!"...or
as determined as "I'm willing to do whatever is necessary to succeed!"
Try it for yourself right now. Choose a positive message you want to tell
yourself. Then stand up, put your head back, throw your arms up, and shout
it out loud. Makes you feel uncomfortable? Good! You've just discovered how
powerful words can be.
Unlimited Success & Wealth are All In the Words You Use
What's the single most important asset you and your business possess? Forget
money and numbers. The true currency of business is WORDS. Communicating
your ideas, your offer, the benefits of your product -- using words to achieve
your aims is the single most important activity any business ever performs.
Unlimited success and wealth are as simple as using the right words. You
can get everything you've ever wanted in life, simply by saying the right
words -- because the words which you communicate determine the quality of
This is true whether communicating with others or with yourself. Especially
Words have the power to induce someone to laugh, to cry, to be kind, to be
loving, to be cooperative, or to buy. Or be unkind, angry, irrational.
Whether words are written or spoken, they have enormous power. Of course,
when words are spoken, the added factors of voice timbre, emphasis, emotion...all
have the potential to cause even more impact.
Use Words to Achieve a Win -Win Situation
Here is what few businesspeople seem to realize: People all over the world
really want to help and accommodate their fellow humans. But they must be
approached properly. The magic words I'll reveal to you in a moment can
manipulate a situation to bring you what you want -- which isn't necessarily
a bad thing.
Magic Words Can Bring You Riches
The same words, strategies and techniques that I've used to get the best
results from everyday situation -- like hiring a Mercedes for the price of
a Ford, slashing the cost of a first class hotel room, and buying valuable
antiques at huge discounts -- can work magic for your business, too. Here
are 3 of the phrases, which have helped me build a career marketing over
$500,000,000 of both my own and my client's products and services.
Magic Phrase #1 -- Attract All the Money You Need for any business venture
you'd like to start. The magic words here are "sophisticated investor." Every
successful professional - such as a doctor or lawyer -- likes to think of
himself or herself as sophisticated. And you can often attract these people
to invest in your business.
Run an ad in your local paper, high-lighting those two key words. Other magic
phrases to include are "Local business person with excellent track record
and reputable history"; start-up business opportunity, limited investment,
high potential return"; and "references available."
Magic Phrase #2 -- Receive Free Expert Help for your business. Simply announce
"I have a business problem and need expert assistance," either to a local
business group (such as the Chamber of Commerce, which you have in practically
every town) or putting an advertisement in the business section of your local
newspaper. And I've been absolutely delighted with the quality of assistance
provided to me on several occasions by retired executives. Seek them out
in your local area, and you could benefit from this great source of experienced
Magic Phrase #3 -- Get Capable People to Work for Free. Your magic words
here are "piece of the action." Instead of paying a fixed salary, run ads
offering people one of these options:
* Hourly rate for services rendered
* Percentage of sales
* Percentage of profits
* Royalty on sales
* Percentage of savings
* Fixed payment for each unit produce
Anyone with a strong entrepreneurial instinct will be attracted by such an
approach. It means there will be no limit on their income, they will be more
independent, they can set their own hours -- and the harder they work, the
more they earn. This is just the type of person you should employ.
Assume The Other Person Has Already Said "Yes"
Ask questions which assume the end result you seek. For example, speaking
with your bank manager about setting up a merchant account, you might ask
1. "How long does it normally take for a credit card charge to be credited
to my account?"
2. "What discount or percentage of credit card sales will the bank charge
us for your service?"
3. "How long would it take to get the service in place?"
4. "What equipment do we need to buy to make it easier for your bank to process
Can you see how the end result -- having a merchant account so you can process
the credit card orders - is assumed by the very words used in each question?
Magic Words Deliver Power
And this is especially true when you're speaking to yourself. As I said at
the beginning of this letter, I use affirmations every day -- standing up,
looking to the sky, throwing my hands in the air, and shouting out a positive
message I need to tell myself.
Yes, I feel ridiculous when I do this too. But that discomfort is just the
push I need to change my emotional state. The magic words in my affirmations
give me the energy and determination I need to produce my very best work.
And I truly believe they'll help you achieve your goals too.
About the Author:
Ted Nicholas, widely recognized as one of the greatest direct- marketing
wizards of all time, is best-known for having earned 24.5 million dollars
on the sale of a single book that was primarily sold through direct mail.
He is called the Five Hundred Million Dollar Man because he has marketed
over $500 million worth of products in 49 different industries. Ted's newest
Words That Bring You Riches" reveals 17 magic words that can make you