Creating Your Web
Site's Promotional Strategy
Creating a successful
Internet presence involves much more than designing a great web site or having
the "perfect" product. Listing your web site with the Search Engines is your
first step. However, you must not solely depend upon the Search Engines to
bring you traffic. You must design a complete promotional strategy and work
it every day.
A good way to organize your promotions is to set up a web page that will
contain your complete strategy. This page should be stored on your hard drive
and not uploaded to your server. Your page should contain four sections.
Each of these four sections should contain the appropriate information for
each of your promotional resources, such as web site name, user ID, password
(if applicable) and hyperlinked web addresses for each web site you plan
to use for your promotions. This will enable you to open your web page each
day and visit each daily promotional link you have listed.
Your daily promotions
should include visiting and participating in some popular discussion boards.
Although you may not advertise on discussion boards, you can include your
signature file with your post.
For a complete listing of some of the top discussion boards, visit:
promotions should consist of placing a paid ezine advertisement and/or arranging
ad swaps with fellow publishers. Visit the Directory of Ezines for all the
information you'll need to find targeted ezines.
To organize your ad placements and swaps, place the publication names, publisher
names, ad dates and hyperlinked web addresses within your weekly promotions
promotions should include writing an article in the area of your expertise,
Search Engine promotions and advertising.
Writing articles that may be freely published with your bylines is one of
the best promotional methods online. Your article may be published in hundreds
of ezines, on web sites or even in magazines. To learn more about writing
articles for publication, read the article entitled, "Write For Publicity."
To organize your monthly promotions, place the names and hyperlinked web
addresses for each of your promotional resources within your monthly promotions
Article Announcement Lists
Pay-per-click programs will enable you to advertise to your target audience
and only pay for results -- you pay a set amount for each visitor that is
sent to your web site. The most popular pay-per-click program is the
pay-per-click Search Engines. You can learn more about pay-per-click Search
Google AdWords provides a simple way to purchase highly targeted advertising,
regardless of your budget. Unlike other sites selling banner ad space and
pay-per-ranking, AdWords provides advertisers with highly effective text
ads that are displayed with the search results. Studies have shown that highly
targeted keyword advertising produces an average of four times the industry
standard clickthrough rate. For further information, visit Google AdWords:
promotions will include; running a press release, buying promotional products
and advertising in newspapers, magazines, etc.
CanadaOne provides a free interactive press release builder.
Gebbie Press provides over 10,000 links to print and electronic media on
Automated Press Releases will enable you to send your press release to over
10,000 publication contacts. You write your press release or they'll write
it for you.
IDit Plates - Put your web address on your vehicle. IDit Plates are a great
way to continuously promote your web site. They look like chrome and blend
in well with your vehicle.
Magnetic Signs - Full size magnetic signs for your vehicle. Get a customized
sign that magnetically adheres to each side of your vehicle, advertising
your web site.
iPrint - Professional printing over the Internet.
PromoCity - Add your logo to any of over 500 promotional items.
Place ads in newspapers, magazines, on the radio, TV, etc.,
Visit Newspapers Online for complete listings:
Once you've created your promotional web page, open it in your browser and
add it to your favorite places or bookmark it for easy daily access. Set
up a specific day for your weekly and monthly promotions and perform your
miscellaneous promotions as needed.
Once you've implemented your promotional strategy and continuously work it
each day, you'll be amazed with the results of your efforts. Consistency
will be the key to driving massive traffic to your site.
Copyright © Shelley Lowery
About the Author:
Shelley Lowery is the author of the acclaimed web design course, Web Design
And, Ebook Starter - Give Your Ebooks the look and feel of a REAL book.
Visit Web-Source.net to sign up for a complimentary subscription to Etips
and receive a copy of the acclaimed ebook, "Killer Internet Marketing
You have permission to publish this article electronically, in print,
in your ebook or on your web site, free of charge, as long as the author
bylines are included.