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Networking Strategies / Joint
Ventures
On Line Sources For Leads
By
Nancy Roebke
If you're like me, you spend a lot
of time online- learning and teaching. And if you are also like me, you got
on the Internet to make money. Leads are the start of the money-making process.
Leads turn into money. Leads are a firm's life blood. Where can YOU find
leads on the Internet?
1. ON LISTS. Participation in e-mail lists will generate TONS of leads for
you. But you have to watch for them. Read other posters' posts...AND their
sigs. Especially read every introduction that is posted to a list. I send
an electronic post card to every person who introduces themselves on the
lists I participate on. They say the following:
Welcome to the MB-List. I saw your introduction, and look forward to reading
more of your posts. Perhaps I will be able to refer some business your way
in the future.
I then keep these introductions sorted by state or country. When the time
comes that I am opening a new Chapter in a certain area, I have all those
leads from that area.
2. LEADS FROM YOUR SIG. The right sig can generate more leads than you can
handle. My current sig offers a free report on how to stop cold calling.
This report is set up on an autoresponder that is available 24 hours a day,
7 days a week. When someone requests the report, I am notified of that
request.
The mere fact that someone requests that report means they are interested
in what I do for a living. Perhaps they would like to join a Profnet Chapter
or even start one. That is one way they can stop cold calling.
My current sig reads:
Nancy Roebke
mailto:execdirector@profnet.org
Executive Director, ProfNet http://www.profnet.org
How To Stop Cold Calling ... And Get MORE Business! Free report tells you
10 secrets of getting referrals. Get your copy by emailing
mailto:secrets@profnet.org today!
3. WRITE ARTICLES-SHARE INFORMATION. I currently write for several online
and offline publications. These articles generate a lot of interest in my
firm. I get calls on my toll-free line almost every day from people who read
one of my articles.
4. TEACH AN ONLINE COURSE. I have taken the articles and used them to develop
a mini course in networking- soon to be available in its entirety to participants
of this list. The graduates of the course might want a place to use their
new-found skills. Becoming my client would be an option for them.
5. HOST AN ONLINE CHAT. Schedule a chat session on the topic you have expertise
in and you will have a captive audience. The questions that are asked of
you will all be useful in determining possible clients.
Using the Internet to generate leads is a very cost-effective procedure.
The volume of persons I have access to on a daily basis far exceeds the number
I could personally "see" in any given day. Be sure to follow up with those
leads, though. They do no good if you get them and do nothing with them.
Home
Copyright c 1998 Nancy Roebke
Nancy Roebke
Execdirector@Profnet.Org
http://www.profnet.org
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