My 3 "Must Use" Secrets for Big Fat Subscriber Lists
Joyner CEO, Aesop.Com
1. Give the Subscriber a *Reason*
Several psychological studies have demonstrated that giving someone a reason
to comply to your request will greatly increase their chances of compliance.
And the reason doesn't even have to be good! Amazingly, just using the word
"because" will increase your response.
2. Really "Sell" the Content of Your Newsletter
People don't know whether your newsletter contains pure junk or gold. You
could have the greatest, most informative newsletter in the world - if you
don't *tell* them, they will never know.
Now, here's the key. You don't want to tell them yourself "my newsletter
is the best". No one will believe you. The best way to let people know how
great you are is to have someone else tell them for you!
You should get a testimonial or two about the content of your newsletter
and use this to "sell" the content of your newsletter.
3. Provide an Incentive to Subscribe
How many people offer a free newsletter? No one can know for sure, but I'll
tell you that the answer is: "too many"!
What is *unique* about what you offer? If you tie your subscription into
being able to access something unique, I promise your subscriber rate will
go through the roof.
Can you offer a free service? Can you offer a free download? A free (and
unique!) report? Access to some exclusive information?
Generate curiosity in your potential subscriber. People are inherently curious
and it is painful when curiosity is not satisfied. Set it up so subscribing
to your newsletter is the only thing they can do to satisfy that curiosity.
Now, let's put this all together. Here is an example of a "call to subscribe"
you can use that puts all three principles together. Put this above your
subscription form for one week and I predict your visitor-to-subscriber rate
will *at least* triple:
"~Newsletter Name~ is fantastic.
"It's one of the very few newsletters I actually read every time."
- Mark Joyner of ROIbot
Subscribe right now; because, for a limited time you will be given instant
access to the powerful report: "My 3 'Must Use' Secrets for Big Fat Subscriber
And you'll get more great tips like this in each and every issue.
This should be enough to get you started. Sit down right now and brainstorm.
Think of at least 5 ways you can apply these principles to your newsletter
subscription process. Pick the best ones and apply them *today*.
About the Author:
Article by Mark Joyner, CEO of Aesop Marketing Corporation and creator of
Killer Internet Marketing Tactics - a *must have* tool for anyone serious
about doing business on the Internet.