Virtual Interactivity vs. Actual Interactivity on the Web
by: Daniel BorelInteractivity on the web generally works as sexuality on the web: virtually. In both cases, it is a bit frustrating.
Click the mouse, ask questions, navigate, write messages, up and download files, customize your web page according to your preferences… the site itself remains unflappably itself. One has no influence on the flesh and blood, no power to modify anything that is proposed.
That is Virtual Interactivity, just a false feeling of partnership. Just try and send an e-mail that goes out of the tracks planned by the Webmaster and you will see what it means. As the saying goes "- Is a human in there?"
To make the Actual Interactivity live one web site takes the gauntlet up. That is an e-commerce where suppliers suggest new items and visitors elect the new items they want. The limited stock – in range and quantity of items – plays the exclusivity and selectivity together with the suppliers and the customers. The site leaders are their go-betweens.
The business domain helps, of course: this is an exclusive art posters publisher called www.oneppm.com for "One Person Per Million".
About The Author
Daniel Borel is a marketing and communication man. He has been studying these fields since 1964 as manager of Atelier Synergétique SA, a Swiss Proficiencies Network which is oriented toward industry, high-tech and B2B services on export markets. That makes him acutely aware of a hard to manage happening: simply tell a Canadian and a Polynesian the word "tree", compare what they visualize and you understand what marketing communication implies. contact@oneppm.com |
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