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Increase Your Internet Sales with Free Trials

If you're selling a product or service on the Internet, one of the best ways to increase your sales is by offering a free trial, also know as a teaser, demo or limited version. By enabling your potential customers to review your
product and providing them with an easy ordering process, you can increase your sales considerably.

Free trials are not exclusive to software programs. There are many ways you can offer a free trial no matter what product or service you're offering. For example, if you've written a book, consider offering it in an electronic version, better know as an eBook. You can include your entire book
within the eBook and choose to lock out certain chapters.

In order for your potential customer to gain access to these chapters they will be required to purchase the full version. You can include an order form and instantly take orders, right through your free trial eBook. When you receive an order, you simply send your customer a predefined user ID and password that you set up when you create it.

To learn more about publishing an ebook, click on the following link to download a very informative ebook titled, 'eBooks: A Complete Guide to Publishing.' This powerful ebook will take you step by step through the entire publishing process:

This ebook requires that you have a Windows operating system and Internet Explorer installed on your system.

You will also need an unzipping program. If you don't have one, you can download a trial version from

If you're not familiar with ZIP files, you can find a tutorial here:

The key to increasing your sales by using a free trial version is to offer your product for download from your website and allow it to be freely distributed. Provide some valuable free information, but save your most important information for the unlocked version. Make your locked chapters sound very intriguing and create curiosity. Tell your potential customers what they will receive by purchasing the full version, provide a complete list of all the benefits, and provide them with an easy ordering process.

To further increase your sales, provide your potential customers with instant gratification. You can completely automate your entire ordering process simply by using a CGI script. There are scripts online that will allow you to make your product available for download, take the customers order, approve it right online, send your customer a password and send you a confirmation of the order, all completely automatic.

CGI Resource Index -

After you've created your product, consider setting up an affiliate program for massive distribution. There are many affiliate scripts available to assist you in running your own affiliate program.

The Affiliate Program -
ProTrack -

If you're selling a service on the Internet, you can offer your potential customers a free trial as well. For example, if you offer a search engine submission service, you can provide your customers with a limited free submission to the search engines.

To increase your sales and entice your customers to purchase your full service, in addition to submitting their site to your full list of search engines, you could also ensure their pages are optimized for the search engines, provide a resubmission service every month for a year and provide your clients with a free report of each submission process.

Prior to doing your customers last submission, contact them and inform them that their submission contract will expire soon. Tell them how they can renew their submission process and provide another enticing offer, such as "If you renew your submission contract before (date) you will receive a 30% discount."

This type of free trial will not only increase your current sales, but it will promote future sales as well.

The possibilities are endless. By offering your potential customers something of value for free, providing instant gratification, and an easy ordering process, you can dramatically increase your sales.

Copyright © Shelley Lowery

About the Author:

Shelley Lowery is the author of the acclaimed web design course, Web Design Mastery. And, Ebook Starter - Give Your Ebooks the look and feel of a REAL book. Visit to sign up for a complimentary subscription to Etips and receive a copy of the acclaimed ebook, "Killer Internet Marketing Strategies."

You have permission to publish this article electronically, in print, in your ebook or on your web site, free of charge, as long as the author bylines are included.

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