A Guide to Publishing
a Successful Email Newsletter
Are you publishing
an email newsletter? If you are then you probably already know all of the
great benefits, but for those who aren't, you really should be. If you're
serious about your Internet presence, having your own publication will help
you build a huge database of targeted customers. Studies have shown, it may
take several contacts with a prospective customer before closing a sale.
What better way to make those contacts and close those sales then by having
a complete list of targeted potential customers ready and waiting. In addition,
you can eventually make a nice income selling sponsor advertising.
a Successful Email Newsletter
readers with the quality content they're looking for. A quality email newsletter
should contain at least some original content, but it is also a good idea
to have some additional resources available. Before using any articles, make
sure you review the author's copyrights and make certain the article may
be published. If you're not sure, contact the author and request permission
to publish their article. Most articles for publication can be used in your
email newsletter free of charge as long as the authors credits or resource
box is included.
In order to gain
new subscribers for your publication, you must continuously promote it. There
are many sites on the Internet that will list your ezine free of charge.
The Ezine Directory
Trading Ads with
fellow publishers is one of the best ways to build your subscriber base.
It's as simple as it sounds. You simply contact the publisher you're interested
in exchanging ads with and ask them if they would be interested in an ad
exchange. If they're interested, you would then run a classified ad promoting
their email newsletter in your publication in exchange for them running your
classified ad, all completely free. Here are some great resources to assist
you in the process.
Awards & Reviews
is a great way to build your subscription base. Stop by any of the following
sites and submit your publication for a possible award.
Write a press
release and tell the world about your publication. If you're not comfortable
with writing your own press release, Dr. Kevin Nunley will write it for you
at a very reasonable price.
Visit any of the following sites to send out your press release.
Press Release Network
about offline promotions. There are still millions of people around the world
who aren't online. Place your ads in newspapers, magazines, etc.
of the above promotional methods will help you build your email newsletter,
the absolute best method I've found is a membership site. Not just any membership
site, but a membership site that contains valuable information, software,
ebooks, or anything that you feel your potential members will find irresistable.
The key to using this strategy effectively is to offer the membership free
of charge. However, if your visitors want to become a member, they must agree
to subscribe to your publication. This is very powerful.
In order to manage
your ezine, you may want to use a script you can install on your own web
If you'd rather
not handle your own list management system, you may want to use a list management
This guide is just a small example of email newsletter publishing and promotion.
For a complete email newsletter tutorial with hundreds of resources, visit
to pick up a copy of the acclaimed ebook, "Ezines: A Complete Guide
to Publishing for Profit."
For further information on publishing a successful ezine, visit
Copyright © Shelley
About the Author:
Shelley Lowery is the author of the acclaimed web design course, Web Design
And, Ebook Starter - Give Your Ebooks the look and feel of a REAL book.
Visit Web-Source.net to sign up for a complimentary subscription to Etips
and receive a copy of the acclaimed ebook, "Killer Internet Marketing
You have permission to publish this article electronically, in print,
in your ebook or on your web site, free of charge, as long as the author
bylines are included.