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A Guide to Publishing a Successful Email Newsletter

Are you publishing an email newsletter? If you are then you probably already know all of the great benefits, but for those who aren't, you really should be. If you're serious about your Internet presence, having your own publication will help you build a huge database of targeted customers. Studies have shown, it may take several contacts with a prospective customer before closing a sale. What better way to make those contacts and close those sales then by having a complete list of targeted potential customers ready and waiting. In addition, you can eventually make a nice income selling sponsor advertising.

Developing a Successful Email Newsletter

Provide your readers with the quality content they're looking for. A quality email newsletter should contain at least some original content, but it is also a good idea to have some additional resources available. Before using any articles, make sure you review the author's copyrights and make certain the article may be published. If you're not sure, contact the author and request permission to publish their article. Most articles for publication can be used in your email newsletter free of charge as long as the authors credits or resource box is included.

Free Content

Listing Sites

In order to gain new subscribers for your publication, you must continuously promote it. There are many sites on the Internet that will list your ezine free of charge.





The Ezine Directory

Ad Trading

Trading Ads with fellow publishers is one of the best ways to build your subscriber base. It's as simple as it sounds. You simply contact the publisher you're interested in exchanging ads with and ask them if they would be interested in an ad exchange. If they're interested, you would then run a classified ad promoting their email newsletter in your publication in exchange for them running your classified ad, all completely free. Here are some great resources to assist you in the process.

Publishers' Business Exchange


Email Newsletter Awards & Reviews

Winning awards is a great way to build your subscription base. Stop by any of the following sites and submit your publication for a possible award.

Best Ezines

Press Release

Write a press release and tell the world about your publication. If you're not comfortable with writing your own press release, Dr. Kevin Nunley will write it for you at a very reasonable price.

Visit any of the following sites to send out your press release.

Press Release Network


Offline Promotions

Don't forget about offline promotions. There are still millions of people around the world who aren't online. Place your ads in newspapers, magazines, etc.

Newspapers Online

Membership Sites

Although all of the above promotional methods will help you build your email newsletter, the absolute best method I've found is a membership site. Not just any membership site, but a membership site that contains valuable information, software, ebooks, or anything that you feel your potential members will find irresistable. The key to using this strategy effectively is to offer the membership free of charge. However, if your visitors want to become a member, they must agree to subscribe to your publication. This is very powerful.

List Management Scripts

In order to manage your ezine, you may want to use a script you can install on your own web server.

1-2-All Broadcast

AutoResponse Plus:

List Management Services

If you'd rather not handle your own list management system, you may want to use a list management service:



This guide is just a small example of email newsletter publishing and promotion. For a complete email newsletter tutorial with hundreds of resources, visit to pick up a copy of the acclaimed ebook, "Ezines: A Complete Guide to Publishing for Profit."

For further information on publishing a successful ezine, visit

Copyright © Shelley Lowery

About the Author:

Shelley Lowery is the author of the acclaimed web design course, Web Design Mastery. And, Ebook Starter - Give Your Ebooks the look and feel of a REAL book. Visit to sign up for a complimentary subscription to Etips and receive a copy of the acclaimed ebook, "Killer Internet Marketing Strategies."

You have permission to publish this article electronically, in print, in your ebook or on your web site, free of charge, as long as the author bylines are included.

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