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In this week's edition of eTips, Henry D Kagoda, of WeServeMobile.com, will talk with you about using a responsive or standard website.
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Responsive Or Standard Website?
By Henry D Kagoda Copyright © 2013
Do you want to increase your website's conversion rates and exponentially raise the number of pageviews that each visitor provides? A responsive website that allows visitors to create accounts, track their orders, subscribe to a blog and share the site's articles on numerous social media networks with the click of a button can achieve both of those goals.
Targeted Keywords
In order to generate a large amount of traffic, you should select keyword phrases that receive between 5,000 and 15,000 monthly queries in the search engines but have relatively little competition.
These phrases should be used as the meta tags of each new page of your site, and when establishing backlinks, a marketer should use targeted keywords as the anchor texts of each new link.
Accounts
Numerous studies conducted during the last two years have shown that sites that allow guests to create accounts generate three times as many pageviews per visitor on average.
Users should be able to customize their profiles, add pictures of themselves and send messages to other members of the site.
A Blog
In addition to consistently adding new, high-quality content to your blog, you should allow visitors to leave comments underneath each fresh post.
Additionally, you can allow guests to link their accounts on your site with their social media profiles, and as a result, each new comment that they post will instantaneously be added to a social media network and provide a valuable incoming link.
Placing Orders
Several studies have shown that visitors are most likely to leave a website after they have already placed numerous items in a virtual cart.
To turn these guests into paying patrons, you can choose a merchant services provider that will send automated emails, which contain promotional codes, to any customer who has left your site without placing an order.
Mobile Traffic
The two secrets to generating traffic from mobile devices is to focus on local SEO and to add your business to Google Maps.
You should add your website to numerous local web directories, create pages with content that frequently contains the name of the geographical location that you're targeting and launch a pay-per-click campaign that allows you to select the areas from which your website will receive traffic.
Next, you can verify the location of your business by receiving a letter, which includes a verification code, from Google at your company's address. As soon as your company has been added to Google Maps, the website, address and phone number of your business will rank above the organic search results for targeted keyword phrases.
About the Author:
WeServe Mobile & Evolving Business provides small businesses with responsive website development, App Design & Development, online marketing, SEO, PPC, Social Media Management. Contact Henry at 508-665.3151, or visit http://www.weservemobile.com to learn more.
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