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Hello {FIRSTNAME},
Welcome to all of our new subscribers!
In this week's edition of eTips, I will be featuring my latest article to assist you in publishing an email newsletter.
I hope you'll enjoy the
publication.
To your success!
 How to Publish an Email Newsletter
By Shelley Lowery Copyright © 2010
If you're not publishing an email newsletter, you really should be. Publishing your own email newsletter, also known as an ezine, will enable you to develop a huge list of targeted potential customers. As you may need to contact your potential customers several times before making a sale, ezine publishing provides the perfect way to stay in touch and make more sales. What's more, once you have a decent number of subscribers, you can sell advertising.
Publishing a Quality Email Newsletter
To be successful publishing an email newsletter, you must provide your readers with great content, such as informative articles. Don't worry, you won't need to write the articles yourself - unless you want to. There are a wealth of articles available online that you can publish at no cost - simply by including author's resource box at the bottom of the article. Publishing these articles not only provides your readers with quality information, but it also provides you with great content and free promotion for the author.
You can find articles for publication here:
GoArticles.com
http://www.goarticles.com
EzineArticles.com
http://www.ezinearticles.com
Making Money with Your Email Newsletter
A great way to make money with your email newsletter is to run three or four (depending on the size of your ezine) sponsor ads throughout your publication.
The ad space can be sold to others, used to run ads for your own products, or even affiliate products you may be promoting.
Place one ad at the top of your publication, one at the bottom, and one within the article you run - depending on the length of the article. Below each ad, clearly state that the ads are sponsor ads, so that your readers won't confuse them with the content.
Promoting an Email Newsletter
Although there are many ways to promote an email newsletter, such as on your website, one of the best ways is by offering your visitors the ability to join a free membership site. This membership site should contain quality information, articles, e-books, software, or whatever you feel your potential members would absolutely love! The concept is simple. You offer this membership at no cost in exchange for them becoming a subscriber of your email newsletter. This technique provides a great way to build your email newsletter list.
Email Newsletter Services
When you're ready to begin publishing your email newsletter, you will need to decide how you will manage your list, such as sending out your publication, subscriptions, placing subscription forms on your website, etc.. The easiest way to manage your list is by using an email newsletter service.
An email newsletter service will take care of all of your list management needs, so that you can concentrate on more important things, such as writing your publication. They will not only enable you to send out your publication, but they will also provide you with a form to place on your website. What's more, some email newsletter services will even provide you with newsletter templates you can use to write your publication.
Here are the two most popular list management services:
AWeber
http://www.web-source.net/cgi-bin/t.cgi?l=aw
GetResponse
http://www.web-source.net/cgi-bin/t.cgi?l=gr
Autoresponders
Another great feature that email newsletter services provide is the use of autoresponders.
Autoresponders, also known as auto-responders, automatic responders, mailbots, and automatic email were designed to automatically respond to an incoming message with an automatic response.
An autoresponder may work with an email program to automatically send out a reply to a message sent to a specific email address, or it may be a script set up on a web server that automatically responds to incoming messages.
The great thing about autoresponders is that they can be set up to send out an unlimited number of follow-up messages at specific intervals.
Autoresponders can assist you in automating many of your daily tasks including:
Following up with Customers
It may take up to seven or more contacts with a potential customer before making a sale. Autoresponders provide a great way to make those contacts and increase sales.
Order Confirmations
If you're selling your own products online, autoresponders provide a great way to send an automatic order confirmation upon making a sale. Simply place an autoresponder subscription form on your 'Thank you' page to collect your new customer's information. The autoresponder will automatically send them the message you specify.
Autoresponder Courses
Another great way to keep in touch with your potential customers is with an autoresponder course. For example, if you're selling dog grooming products, you could create a free, informative course about grooming a dog and promote your dog grooming products throughout the course. See how that works? This is a very powerful way to make sales.
Email Newsletters
Autoresponders provide a great way to automatically publish an email newsletter on a specific day. For example, you could set up an autoresponder to automatically send out your publication every week for an entire year! Now that's automation!
If you're not collecting your visitor's email address, you're missing the boat! Visit an email newsletter service and get started today.
About the Author:
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