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eTips is a publication of:
Your Guide to Professional Web
Site Design and Development
Hello {FIRSTNAME},
Welcome to all of our new subscribers!
In this week's edition of eTips, Graham Moore, of MooreWebDesignSuccess.com,
will tell you about 5 essentials for designing your business website.
I hope you'll enjoy the
publication.
To your success!
 5 Essentials for Designing your Business Website
By Graham Moore Copyright © 2010
Your Web Design says more about your business than you could
say yourself. And it says it 24/7.
An effective Web Design will result in increased business,
whatever your business is. And you can be sure that an
effective Web Site will lift you above your competitors -
but you need to know what to include and how to go about
it.
And while word-of-mouth is one of the most powerful ways to
grow your business, these days a website presence is
essential.
Whatever your business is - if you're a florist on the high
street, a veterinary clinic in the suburbs, a plumber, a
panel shop or a wholesaler of electrical good, customers for
your products and services are looking on the internet.
And if you're no there, it's your competitors which will
pick up the business.
If you haven't got a web presence you may be thinking "It's
all too hard." Or "Where do I start?"
Well, it's not hard - and I'll show you later how to get
started.
Here's some simple things you must incorporate in your web
design to be successful - and by successful, I mean, to have
a positive effect on your business.
1. Your web site should simply and clearly state what you do.
Visitors - your potential customers - to your site will leave
very quickly if they can't find what they want or see what
you do. Clear visuals are more important than a 'creative'
design.
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2. It should indicate the benefits of doing business with
you. What is it about you that sets you apart from your
competitors? Customers want to know why they should do
business with a particular supplier and here's your chance
to show the value of what you provide.
3. It should show your potential customers just how easy it
is to do business with you. How easy are you to contact ?
How soon will products be delivered ? How easy is it to buy
your products or services ? These and other such elements
should be made very clear on the website.
4. It should have elements which enable you to build trust
with potential customers. The key to success - in any
business today - is the level of trust a customer has with a
supplier. Build trust by building a relationship with your
potential customers. The way your web site design is set up,
you can easily do this by offering a monthly newsletter, a
free tip sheet, offering free advice - the key here is to
give something to your customer, in this case the visitor to
your site - and the trust starts to build. If you're a
plumber, give them water saving tips, if you're running the
local veterinary clinic, how about tips on the best food for
a healthy dog. Then if you've captured their details -
because they've asked for information from you - you keep in
touch with them - and build the relationship.
5. Your website should be updated regularly. If you're a
retailer, you know the importance of updating your shop
window for the passing customer. It's the same with your
website. You want your customers to be regular visitors and
when they see change they will want to come again. Updating
your website shows them that you are pro-active, that you
want to give them value when they visit - and that's all
part of building the relationship.
A successful web design puts value on your bottom line - it
will increase your profits. And these days, the cost of a
professionally designed and effective web site, including
set up will be far more cost-effective than an advertising
campaign. As for the word-of-mouth - your web site will be
promoting your business day and night - if you have a site
that is effectively designed.
Graham Moore
About the Author:
| The author, Graham Moore, has been a consultant to small and
medium businesses for many years, helping them increase
their business outcomes - and their profits. For a free
report on Creating and Designing a Successful Web Site, go
to
http://www.moorewebdesignsuccess.com |
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Today's tip is an excerpt from the acclaimed Web Design Mastery
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