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In this week's edition of eTips, Steve Shaw, of SubmitYourArticle.com, will teach you 10 tips for using keywords in your articles.
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 10 Tips For Using Keywords In Your Articles
By
Steve Shaw Copyright © 2009
There is a right way and a wrong way to use keywords in
your submissions: Use them correctly, and you can help your
site rank highly for your keyword terms. Use them
incorrectly, and you could hurt your cause.
But don't be afraid--You do not have to have to be a SEO
guru to use keywords successfully in your articles.
Here are 10 essential tips for using keywords correctly in
your article submissions:
#1 Variety is key--don't use the same keyword all the time.
#2 Develop a list of 20 or more keyword phrases to work
from.
#3 Don't go overboard on the keywords--a good percentage to
stick to is 3%, but keep in mind that individual publishers
will have their own limits.
#4 You can use semantically related versions of your
keywords--it does not have to be the exact keyword repeated
over and over again. For example: race cars, racing cars,
race car gear, how to race a car, etc.
#5 Update your keyword list regularly. Every few months
conduct your keyword research again, and be sure that your
keywords are still current.
#6 Long tail keywords are great as article topics.
Long tail keywords are 3-5 words long and are very
specific, while your core keywords are 1-2 words long and
are more general. Long tail keywords tend to be less
competitive, so it can be easier to rank highly for them.
Research your best long tail keywords and try to write
articles around those very specific topics.
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For example, if your long tail phrase is 'long distance
running shoes', you could write an article about how to
shop for long distance running shoes. Do this for all of
your long tail keywords to create blanket coverage for all
aspects of your niche.
#7 Use keywords in your title, when appropriate.
Your title needs to describe what your article is about, so
you can only use your keywords in your title when the
article is also about the keywords. For example, if your
keywords were "chocolate recipes", and your article was a
review of various baking pans, it would not be appropriate
to include those keywords in your title, because that's not
what the article is about. In order to include the keywords
"chocolate recipes" in your title, your article would need
to be about chocolate recipes.
#8 Your resource box is a prime spot for using your
keywords, but you need to be careful. In an HTML resource
box do not hyperlink the same keywords every time--switch
things up!
#9 If you will simply write on the topic of your website,
then your keywords will likely naturally pop up in the
article.
#10 Don't forget about your article summary (aka, the short
description). Article summaries will often appear in search
engine results, so that's a great spot to use your keywords.
A keyword rich article does not have to sound awkward--if
you use your keywords correctly, no one will be able to
tell that you're targeting certain keywords. They'll just
think that you've written a helpful article.
Using keywords in your articles is not hard, but you do
have to be careful to focus on quality and readability, and
exercise some restraint. If you follow these 10 tips, you
will create keyword rich articles that are a pleasure to
read and are easy to write.
About The Author
| Steve Shaw is an article marketing expert, and founder of
the popular article distribution service,http://www.submityourarticle.com, used by thousands of
business owners. Discover how to use the power of article
marketing to reach tens of thousands of potential prospects
for your website - download a powerful free report on
successful article marketing from
http://www.submityourarticle.com/report |
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