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Hello {FIRSTNAME},
Welcome to all of our new subscribers!
In this week's edition of eTips, Chris Malta & Robin Cowie, of
WorldwideBrands.com, will provide you with tips to assist you in starting
your online business.
I hope you'll enjoy the publication.
To your success!
PS - Check out my new blog at
http://www.ShelleyLowery.com
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 3 Tips
For Starting Up Right
By
Chris Malta &
Robin Cowie Copyright © 2008
Starting an online business is getting easier all the time. Whether you're
a current business owner, or a new Internet entrepreneur, there are many
terrific eCommerce solution providers that make it simple for you to create
a great-looking, low-cost web site that will allow you to instantly connect
with countless potential customers.
3 Beginner Considerations
When creating your E-Biz, you need to view everything through your customers'
eyes. The following are some key areas that new eCommerce site owners often
overlook, that can make your web site more consumer-friendly and more attractive
to prospective buyers:
• Choose Your Domain Name Carefully.
Your domain name is, in a sense, your business' online identity – it
tells your visitors who you are. Consider the domain name that is right for
your E-Biz: you want a name that describes your business, and is easy for
shoppers to remember and to spell. Whenever possible, try to use a dot-com
(rather than a dot-biz or dot-net), as this is what users will automatically
type.
If your ideal domain name is taken, consider adding a word that more fully
describes what you do, or indicates your location. For example, if
http://BanglesAndBeads.com is taken, try http://HandcraftedBanglesAndBeads.com
or http://BanglesAndBeadsSeattle.com.
Visit the Web Design Mastery site to
download your free chapters (77 pages)!
• Create Your Image to Appeal
to Your Target Market.
Web site design services typically offer hundreds of customizable templates
to choose from, as well as the costlier option of a custom-built site. Regardless
of which route you go, your web design should feel professional. Explains
Guy Yalif, of solution provider
http://SmallBusiness.Yahoo.com,
"A professional looking site will inspire confidence in your prospective
customers and help generate sales."
It's also important that your site projects the appropriate image for your
business. If you sell home spa products, for example, you'll want to convey
a very different mood than if you sell law dictionaries or pre-school toys.
• Communicate Credibility to Your Customers.
You must build your customers' confidence, in order to sell to them. Don't
just tell your visitors what you do; tell them why you do it better than
your competitors. In other words, explain to them why they should buy from
your online store, specifically. It also helps to include something about
yourself – let visitors see the person behind the site, not just a cold
storefront. That kind of personal touch helps create a positive connection
with your prospects, and adds legitimacy to your site.
For many e-tailers, creating this kind of content is the most difficult part
of building a web site. One way to generate ideas is to look at other web
sites and see how they present themselves, their copy and their layout. Be
careful, however, not to simply copy someone else's site. You may find a
jumping off point for understanding what works and what doesn't, but your
site should reflect your brand and your vision.
Regardless of the size or scope of your business, having a web presence is
an excellent way to provide consumers with the convenience they crave; and
you don't have to be technically savvy to design a site that customers will
like. By keeping those customers in the front of your mind as you're building
your business, you're going to make smart decisions that will put you on
the right path to achieving eCommerce success.
About the Author:
| Product Sourcing
Radio is Created and Hosted by Chris Malta and Robin Cowie of
http://WorldwideBrands.com,
Home of OneSource: The Internet's Largest Source of Genuine, Factory-Direct
Wholesalers for online sellers. Visit
http://www.WorldwideBrands.com
for more FREE E-Biz & Product Sourcing info! |
Web Development Resources |
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A great way to follow-up with your customers is to set up a mailing list.
No matter what mailing program you use, make sure that it will allow you
to send personalized messages. Your customers need that personal touch, and
want to feel as if the message was sent just to them.
Today's tip is an excerpt from the acclaimed
Web Design Mastery series.
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