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In this week's edition of eTips, I will be featuring my latest article that
will assist you in exploding your opt-in lists with squeeze pages.
I hope you'll enjoy the publication.
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 Explode
Your Opt-In Lists with Squeeze Pages
By
Shelley Lowery Copyright
© 2008
Squeeze pages provide Internet marketers with a highly effective way to build
their lists by enabling visitors to request further information. If you have
any kind of Internet business, you most likely know that building a list
of targeted potential customers is an absolute must.
A squeeze page is a simple page that has one specific purpose - to get your
visitor to give you their email address. This page should contain mainly
text with very few, if any, graphics - nothing that will take the attention
away from the text.
There should be at least one headline with some additional sub-headlines
and a subscription box. The text should be no longer than 100 words, and
should all fit within the browser window without scrolling. Below the
subscription box should be some text that assures your visitors that you
will never sell or share their information.
The key to using this technique effectively is to offer your visitors something
of value, such as information, a quality ebook, software, video, or audio
file in exchange for their email address.
This technique is used both online and offline in many different industries.
For example, there are many companies that run contests that require you
to visit their web site and enter your email address to see if you've won.
There are also companies that will give you a music or software download,
which requires you to enter your email address. These are all forms of squeeze
page use and they are highly effective.
Following are some guidelines to assist you in creating a high converting
squeeze page:
* You must first ensure that there is a market for what you're offering.
If there isn't anyone interested in your market, you will be wasting your
time. Make sure you research the market prior to setting up your squeeze
page.
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* You must use effective headlines
and text that will force your visitors to take action. If you're not confident
in your copywriting skills, it is highly recommended that you take some time
to educate yourself, or hire a professional.
* You must ensure that the information you're giving away is of value and
of interest to your target market. If it's not, they won't give you their
email address.
* Make sure that you only provide enough information to create curiosity
and make them want to learn more. If you provide too much information, there
won't be any reason for them to sign up to receive further information.
* Keep your squeeze page short. The entire message, including the subscription
box, should be displayed above the fold, which is within your browser window
without scrolling.
* Create a sense of urgency by telling your visitors that you can't guarantee
how long this offer will be available. Or, if after signing up you want them
to take a specific action, such as sign up for a membership site, or purchase
a product, provide them with a valuable limited time offer just for taking
that action. In other words, give them an extra bonus incentive for taking
action within a certain amount of time.
* You must drive a continuous stream of targeted traffic to your squeeze
page.
There are many uses for squeeze pages, including marketing affiliate programs.
The key to using them effectively, and to get the most out of your list is
to set up a follow up autoresponder and continue to follow up with your new
subscribers. If you are providing them with a valuable limited time offer
for taking a specific action within a specified amount of time, keep reminding
them that they only have so many days left until the offer is gone.
If you're not using squeeze pages to build your opt-in list, you're missing
the boat! Squeeze pages are one of the most effective ways to build a list
of targeted potential customers.
You can find an example squeeze page here:
http://www.ResidualIncomeOpportunitySecrets.com
About the Author:
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When including an email address within an email message, always include
"mailto:" directly in front of the email address. This will enable most email
programs to create a live email link.
Today's tip is an excerpt from the acclaimed
Web Design Mastery series.
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