eTips is a publication of:
Your Guide to Professional Web
Site Design and Development
Hello {FIRSTNAME},
Welcome to all of our new subscribers!
In this week's edition of eTips, Nancy Fraser, of Notable-Marketing.com,
will teach you about 12 simple steps to effective websites
I hope you'll enjoy the publication.
To your success!
PS - Join our advertising co-op that is going to provide 100 eTips subscribers
with free lifetime advertising on Web-Source.net. Web-Source.net is one of
the top 25,000 most visited sites on the ENTIRE Internet
(http://www.alexa.com/data/details/traffic_details/web-source.net)
and receives over 2.5 million page views each month. Login to the eTips
membership site and click on 'Advertising Co-op' to learn more:
http://www.web-source.net/bfm/login.php
Get Your Own Money Making Site Designed for You at NO
COST...
 12 Simple
Steps to Effective Websites
By
Nancy
Fraser Copyright © 2008
The Owl and the Pussy-cat went to sea
In a beautiful pea green boat,
They took some honey, and plenty of money,
Wrapped up in a five pound note.
Edward Lear must have had some precognition about what was in store for us
all with the development of the internet when he wrote this nonsensical
poem.
Many people do feel at sea after they launch their website and attempt to
navigate the sometimes confusing channels of the internet. They wonder why
their website doesn't get more traffic and why their inbox is not filling
up with emails from people clamoring to buy their products or services.
It seems that the rules change as often as Oprah changes her clothes and
who could ever hope to keep up with that!
Price quotes for search engine optimization are all over the map; the process
seems never-ending and expensive.
How is it that some people seem to have great success on the web without
spending a huge amount of money? Is it unrealistic to think that you can
make a living working on the web?
When faced with a seemingly overwhelming challenge it helps to break things
down into bite-sized pieces.
Effective websites should include the following:
1. Your website needs to focus on a specific niche.
2. You need to do keyword research and although Google no longer gives weight
to Meta keywords some of the other major search engines still do.
3. Your website should have the main keyword used throughout and each page
should be written around 5-10 keywords that are tightly focused on that
particular page's topic.
4. Content is still King. Well written, focused content is crucial.
5. Meta titles need to include your keywords.
6. Organization of content should include headings and subtitles to make
it easy for readers to scan the pages. Be sure to include your keywords in
these headings as well.
Visit the Web Design Mastery site to
download your free chapters (77 pages)!
7. Most people on the web are looking
for information. If you don't give them anything of value or entertain them,
they will be gone, probably for good.
8. Use keywords in links where ever possible.
9. Include a call to action and if possible offer a Free trial. You have
to build trust before you can make a sale.
10. Check your website in various browsers (FireFox, Internet Explorer, etc.)
to make sure it displays equally well in all.
11. Your personality is what attracts people to you so why would you create
a generic website with all of the excitement of a flat glass of pop. Keep
the content fresh so it has Fizz!
12. Most importantly, have realistic expectations of what you want to achieve
with your website. With all the hype about overnight successes on the internet
it's difficult to put your results into perspective. If you expect instant
success and it isn't happening it's easy to become demoralized and quit before
you reach your goal.
Some Other Important Web Marketing Tips
Google page rank counts! The higher your page rank number the higher you
will rank in user searches. How do you find out your page rank? Download
the Google toolbar here for Internet Explorer
http://toolbar.google.com/T4/
or here for FireFox
http://tools.google.com/firefox/toolbar/install.html.
Improve your page rank by encouraging other highly ranked websites in
complementary businesses to link to yours and by developing content with
a niche focus. Page rank is also affected by traffic numbers. A couple of
ways you can boost traffic are pay-per-click advertising and posting articles
on the web.
Your web image is at least as important as your personal image. You wouldn't
go out to meet a prospective client wearing a mishmash of styles and colours
but many businesses have websites with tools that don't work, tables and
text that are out of alignment, old information, dated colours, and confusing
navigation. Those things are bad enough but when an experienced web developer
looks at the code on a website they often find a website that looks good
but is not built to encourage search traffic.
Be prepared like the wise owl and make the job of marketing your business
as easy as possible with a website that enhances your brand image and is
technically sound and purrrr your way to success.
About the Author:
| Nancy Fraser
of Nota Bene Consulting has been helping clients get better results with
their marketing and advertising for over 20 years. Sign up for Notable News
and get free marketing tips at
http://www.notable-marketing.com
|
Web Development Resources |
Get any of the following resources, software, reports, eBooks and courses
at no charge.
Plug-in
Profit Site: Launch 6 automated income streams in 24 hours.
eBooks:
A Complete Guide to Publishing - A step by step guide to creating your
own ebook, including writing your ebook, creating your ebook, protecting
and registering your ebook, designing your sales page, accepting payment
through your web site, setting up an affiliate program, developing your marketing
strategy and much more...What's more, this ebook may be customized with your
affiliate ID and freely distributed.
10
Basics for Starting Your Online Business - There are ten basic steps
to initiating and cultivating your dream of starting of your very own
Internet-based business.
Professional Web
Site Design Course - Intensive 10-Day Web Site Design Email Course. Learn
how to design a professional web site.
Netwriting
Masters Course - Want to sell more? Write better. Write smarter. First,
write to Presell. Then write to sell. The only course on the Net that shows
you how to do both.
Affiliate
Masters Course - Become a high-earning affiliate champion. Learn the
secrets of the super affiliates and substantially increase your income.
Service
Sellers Masters Course - Attract new clients from around the world...
Or from around the block.
Make
Your Net Auction Sell! - The Masters Course - Start and grow a profitable
Net auction business.
Webmaster
BUSINESS Masters Course - Show webmasters how to run the business of
webmastering... Super-assisted, of course, by the ultimate productivity
tool.
Make
Your Price Sell! - The Masters Course - How much money are you leaving
on the table? Price with complete confidence & double your net profits. |
| eTips Member Login |
 |
|
Enter your email address and password to enter the private membership
area:
Lost Password?
|
| Web Tip |
|
|
When placing web addresses within an email message, some email programs
will automatically create live links with web addresses beginning with "www."
However, other email programs will only create live links when the web address
begins with http://. To alleviate this problem, always include the full URL
beginning with http://.
Today's tip is an excerpt from the acclaimed
Web Design Mastery series.
|
| Article Feeds |
|
|
|
|
