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In this week's edition of eTips, Derek Gehl, of MarketingTips.com, will provide
you with information to assist you in finding keywords that will skyrocket
your business.
I hope you'll enjoy the publication.
To your success!
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 Use This Top Internet Marketing Research Tool To
Find The Keywords That Will Skyrocket Your Business
By
Derek
Gehl Copyright © 2007
Looking for a great Internet marketing research tool? Look no further than
Wordtracker. This indispensable tool will tell you exactly how popular particular
keywords are in relation to how many sites are ranking under them. And that
tells you how easy or difficult it will be for your site to rank under those
keywords, as well as how much traffic you can expect to get from them.
In fact, this research can be used in almost all aspects of starting and
running a profitable online business: from identifying viable niche markets,
to optimizing your site for the search engines, to running successful
pay-per-click campaigns.
And identifying hot keywords is a breeze when you use the best Internet marketing
research tool available to you -- Wordtracker. Here are five easy steps for
finding top-performing keywords and using them to their best advantage:
1. Build a list of keywords you think people are using to search for products
in your area of interest: All you need to do here is put yourself into the
shoes of your potential customers. What words would YOU use to describe something
you didn't know very much about? Formulate a list of 100 to 200 words and
phrases.
2. Refine your keyword research in Wordtracker: Read my 2-part blog post
for a great introduction to this keyword tool. Then go to Wordtracker and
plug in your keywords to get a list of related words, find out exactly how
many people are searching for them, and see how many sites are ranking under
them. (NOTE: The paid version is far superior to the free version.)
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3. Check out the competition: Not
all of the "competing" sites in Wordtracker will be real competitors. So
type your most promising keywords into the search engines and size up the
sites listed under those terms.
Are they selling something entirely different? Do their sites look unprofessional
and have no opt-in forms? Are they offering something for free that you want
to sell? By looking at the sites that come up on the search pages, you'll
know who the competition really is and what you have to do beat them.
4. Test your keywords using pay-per-click ads: Once you've further refined
your list, test them out in pay-per-click campaigns. This is the FASTEST
way to see how much traffic these keywords will generate. And it will also
allow you to see which words convert the best.
5. Spread your keywords to the far corners of the 'Net: Put your keywords
EVERYWHERE, including your website copy and code and in your opt-in offers
-- and watch your traffic numbers soar!
Once you've completed these five steps, you could see huge gains in your
traffic and conversions. To get more information about how to take advantage
of this Internet marketing research tool, check out the "Marketing Tips"
newsletter at
http://www.marketingtips.com/newsletters/.
About the Author:
| Derek Gehl
is CEO of the Internet Marketing Center, which has been teaching real people
how to make real money on the Internet since 1995. Sign up for IMC's informative
free newsletter at
http://www.MarketingTips.com. |
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