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Hello {FIRSTNAME},
Welcome to all of our new subscribers!
In this week's edition of eTips, I will be featuring my latest article titled,
Yahoo! Search Marketing: A Guide to Sponsored Search.
I hope you'll enjoy the publication.
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Sponsor Message
 Yahoo!
Search Marketing: A Guide to Sponsored Search
By
Shelley Lowery
Copyright © 2007
If you are interested in pay-per-click search engine marketing, you definitely
need to consider Yahoo! Search Marketing. Yahoo! Search Marketing makes it
easy for advertisers to connect you with customers who are searching for
what you are selling.
Yahoo! Search Marketing offers many different options for advertisers, including
sponsored search, local advertising, search submit, product submit, travel
submit, and directory submit. Your ads don't just appear in the search engine
results on Yahoo either. They appear across a network of sites and search
engines.
Yahoo! Sponsored Search allows you to create ads that will appear in search
engine results on Yahoo and on other sites in the Yahoo distribution network.
Yahoo gives you control over your budget with flexible budgeting options,
allows you to target audiences across the entire market, and supplies you
tools and features that make managing your Yahoo! Search Marketing account
simple.
With Yahoo! Sponsored Search, you can get set up in five easy steps. First,
you target customers by geographic location. You then choose keywords that
relate to your business, state how much you want to spend, create your ad
and then review and activate it. Your ad will begin displaying within minutes
of approval. When your ad is clicked, you are charged whatever you've agreed
to pay for each click.
Yahoo! Sponsored Search features include geo-targeting, campaign budgeting,
ad testing, campaign scheduling, keyword research tools, bulk ad management,
customized performance reports, billing and payment reports, charting, and
forecasting.
Visit the Web Design Mastery site to
download your free chapters (77 pages)!
For local advertising, you can list
your business in the Yahoo Directory for free, and then pay a flat fee for
an enhanced listing. Or, if you prefer, get top placement with a featured
listing. Search Submit enables you to submit your URL's at no cost so that
you are included in the listings. However, you can upgrade to Search Submit
Pro and get additional control over your listings, and obtain in-depth reports
concerning your listings.
You can also be included in Yahoo! Shopping with Product Submit. Product
Submit enables you to have your products featured in Yahoo! Shopping, and
you pay for performance by paying for clicks. You can manage your Product
Submit account online and quickly and easily update product information and
monitor performance. You can also set up an online store with Yahoo! Merchant
Solutions.
If you have travel related products or services, you can use Yahoo! Travel
Submit to promote your offers. You will get detailed listings of your travel
offers, and be featured in relevant areas across the Yahoo network. Yahoo!
Travel is a pay for performance program where you pay for clicks received.
You can also submit your site to the Yahoo Directory and pay for sponsored
listings. These sponsored listings will not only give you prominent top listings
in search results, but it will also get you listed in the directory much
faster than free submissions.
Yahoo is a high traffic network. This means that if you take advantage of
any of the services offered by Yahoo! Search Marketing, you will definitely
increase your web site traffic and sales. Out of all of the pay-per-click
services around the Internet, Yahoo! Search Marketing is definitely one that
you want to include in your advertising campaigns.
Visit Yahoo! Search Marketing for further information:
http://searchmarketing.yahoo.com
About the Author:
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Sponsor Message
| Information |
 |
|
No matter what you're selling or how great your product is, you will receive
refund requests -- it's just a part of doing business. Don't take it personally
or try to argue the point with your customers -- simply give them a refund.
You may be surprised to learn that the customers who ask for a refund may
purchase other products from you in the future.
Today's tip is an excerpt from the acclaimed
Web Design Mastery series.
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