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Hello {FIRSTNAME},
Welcome to all of our new subscribers!
In this week's edition of eTips, I will be featuring an article, written
by Jo Han Mok, of SuperFastProfit.com, that will assist you in creating your
own information product.
I hope you'll enjoy the publication.
To your success!
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 9 Fantastic
Ways To Create Your Own Information Product
By
Jo Han
Mok
Believe it or not product creation is the easiest part of the information
marketing process. People often get bogged down fearful they will not create
a product that others find useful and interesting. However, once you have
found a profitable and hungry niche market creating the product occurs without
much grinding and gnashing of teeth.
Ask your customer base what they are hungry to learn and use that information
to produce a product you will barely have to sell because they asked for
it.
1. Taped phone interview or teleseminars. This is the simplest, fastest,
easiest way to produce a product ready for sale within hours. Find an expert
in your niche market. Is that expert you? Then find a moderator who can grill
you for the dirty secrets you are keeping. At the end of a 90-minute interview
you will have an MP3 file that can also be converted to a CD file. You will
also transcribe the audio so you will have several different ways of delivering
your product.
2. Public domain information is a gift. These are works that no longer have
copyright attached. They have either fallen into the public domain or were
intentionally placed there by the authors. You'd be surprised to find how
much information no longer is protected by copyright. One large resource
is Project Gutenburg, a digital library of over 1700 free ebooks whose copyright
has expired. Don't just jump right in though. Be sure to research the copyright
status of the work you want to use and then have a certified written report
generated from the Library of Congress.
3. Ghostwriters are writers willing to produce your written material without
claim to authorship. There are several cautions with this suggestion. You
can find ghostwriters through eLance or Rentacoder (both web businesses).
However, when you have hired the writer be sure to completely eliminate all
doubt as to the copyright status and authorship of the work by using a contract.
It would be in your best interest to have that contract drawn up by an attorney.
However, you can then use the same contract for any other ghostwriting you
might have done.
4. Software creation is also fast and profitable. You will determine what
is most irritating to your customer and what software might solve that problem
for them. You can then find a programmer through Rentacoder or through
recommendations from a friend. As in the case with ghostwriters be sure to
have the copyright and authorship ironed out before sharing the
details.
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5. Screen capture videos are basic
video that you can do using your computer and Camtasia. Camtasia Studio is
an Internet based software program that allows you to capture your moving
screen and add voice over with a microphone. Using this technique you can
shoot your own videos that teach your customers all they want to know about
a software program or how to just about anything. This is affordable and
easy to learn.
6. Writing case studies about the successes and failures of people within
your customer base provides your customers with a road map to success. If
your customers are in Network Marketing, for instance, you might write a
book outlining the strategies of the top 10 Network Marketers across 10 different
companies.
7. Private label information is being sold across the Internet today by the
bucketful. Taken at face value it may not be worth much. But, tweaked with
your own special personality and special bonuses you can make a small
killing.
8. Mastermind groups are cropping up in all walks of life. They are wonderfully
productive ways for like-minded people to gather together and brainstorm.
You can utilize these groups in your customer base to produce an audio file
that can be sold as an MP3, CD or transcribed book.
9. The last technique is one used frequently by astute marketers. Gather
a group of 10 or 15 experts in your customer's field. Have the experts submit
their best answer to one question or 15 different questions (1 question for
each expert). The experts receive exposure through your book and you deliver
some of the best advice.
Use one of these techniques or mix and match to produce an information product
that your customers actually want. Each of these techniques requires a bit
of work and research but none of them actually require you to do the writing
yourself!
About the Author:
| Jo Han Mok
is a #1 bestselling author and frequent featured speaker at Internet Marketing
bootcamps and conferences. Visit his website for a simple step-by-step plan
to profit online in 21 days or less!
http://www.SuperFastProfit.com |
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