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In this week's edition of eTips, I will be featuring my latest article titled,
'Accepting Credit Card Payments through Your Web Site.'
I hope you'll enjoy the publication.
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 Accepting
Credit Card Payments through Your Web Site
By
Shelley
Lowery
If you're new to doing business on the Internet, accepting credit card payments
through your web site is an essential part of your success. However, as the
Internet can be very overwhelming, you may be feeling a bit confused about
the whole process.
Sure, you'll need a web site and product, but how will you accept credit
card payments through your web site? Will you need a merchant account? How
much will it cost? Are there monthly fees? If you have a digital product,
how will you deliver your product to your customer? The process can be very
intimidating. However, after reading this article, you will see just how
simple it really is.
When the Internet first began, there weren't many choices when it came to
accepting payment through your web site. You either had a merchant account,
which was usually quite costly, or you had to provide a mailing address for
your customers to 'snail' mail you checks and money orders. Eventually, online
business owners were able to accept checks online, which made things a little
easier.
Today, however, there are many options when it comes to accepting credit
card payments through your web site. Online payment processors will enable
you to begin accepting payments - in a matter of days - without a merchant
account or monthly fees. You are usually only charged a fee when and if you
make a sale.
The two most popular payment processors for online businesses are ClickBank
and PayPal:
ClickBank
http://www.clickbank.com
ClickBank is a payment processing service that will enable you to sell digital
products. They will enable you to accept Visa, MasterCard, American Express,
Discover, Eurocard, Visa-Debit, MasterCard-Debit, Novus credit cards, electronic
checks and PayPal. Services are available for US and non-US merchants.
They charge a small one-time activation fee and a small fee per sale. However,
they do not charge a monthly fee. If you don't make any sales, there are
no additional fees.
ClickBank also enables you to have your own affiliate program, which will
enable you to increase the sales of your product. They provide a market place
where you can advertise your products and affiliate marketers can learn how
they can sell your products for a commission of the sales.
One of the best benefits of using ClickBank is that they handle everything
for you. Not only do they take care of all the money and pay your affiliates,
but they also send you a check twice a month for the sales that have been
made.
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PayPal
http://www.paypal.com
PayPal will enable any business or consumer with an email address to securely
send and receive payments online. You can also accept Visa, MasterCard, American
Express, Discover credit cards and electronic checks. You can sell with PayPal
through an online auction, on your own web site, or as part of an online
marketplace. They also offer recurring billing. There are no setup fees.
However, they charge a small fee per transaction. Services are available
for US and non-US merchants.
Like ClickBank, PayPal has a market place where you can list your product;
however, there is a fee. Unlike ClickBank, affiliates cannot sign up to sell
your product through PayPal. Instead, if you want an affiliate program, you
must set up your own affiliate system.
One of the best benefits of opening a PayPal account is that it is basically
an online paperless bank account. You can deposit and withdraw money, use
a PayPal debit card at any store that accepts Mastercard, and even get a
PayPal charge card if you'd like.
Integrating Your Payment Processor with Your Web Site
When you sign up with either ClickBank or PayPal, you will be provided with
a snippet of HTML code to place within your web page. Simply paste the code
into the HTML portion of your web page where you would like your button to
appear. Once the button appears, your visitors can click on it to purchase
your product. It's that simple.
Delivering Your Digital Product to Your Customer
When using either ClickBank or PayPal to process your payments, they will
ask you to provide them with the web address of your 'Thank you' page, also
known as a 'Download' page. This is the web page your customers will be sent
to once they complete their purchase. This page should be used to thank your
customer for purchasing your product and tell them how much their credit
card has been charged and by whom. In addition, you will need to provide
instructions on this page to assist your customer in downloading your
product.
To create a download link on your 'Thank you' page, most servers will allow
you to simply link to the file on your web server. When your customer clicks
on your download link, a download window will load and enable them to save
your product to their computer. If this method of linking doesn't work for
you, contact your server administrator for assistance.
Online payment processing services will enable you to quickly and easily
accept credit card payments through your web site. They provide a quality
service for Internet marketers at a reasonable price. Visit these great sites
and start accepting payment through your web site in just a matter of days.
You'll be glad you did.
About the Author:
| Shelley Lowery
is the author of Web Design Mastery
www.WebDesignMastery.com
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