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Welcome to all of our new subscribers!
In this week's edition of eTips, I will be featuring my latest article titled,
'Developing a Steady Stream of Web Site Traffic.'
I hope you'll enjoy the publication.
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 Developing
a Steady Stream of Web Site Traffic
By
Shelley Lowery
If you're doing business on the Internet, developing a steady stream of web
site traffic is an essential part of your success. However, as the Internet
contains a wealth of information, you may be feeling a bit overwhelmed and
not sure where to start.
Although there are many ways you can promote your web site and develop traffic,
this article will focus on the most effective marketing and promotional
techniques.
Writing and Publishing Articles
Writing and publishing articles in the area of your expertise is one of the
most effective ways to promote your business online. What's more, if you
have the ability to write, it won't cost you a dime!
The concept is simple. You write an informative article and allow it to be
freely published on the Internet with your resource box and a link to your
web site included.
Writing and publishing articles has a number of benefits:
• You will develop a steady stream of web site traffic from those who
read your articles.
• You will receive inbound links to your web site, which will assist
you in increasing your search engine ranking.
• You will build trust and credibility, as your article will promote
you as an expert in your field.
• You can promote yourself, your business and your web site completely
free.
There are many email article announcement groups and directories on the Internet
that will enable you to post your article completely free. What's more, most
of these resources will enable publishers to publish your article in their
ezine and/or on their web site, which can provide you with massive free promotion
and traffic.
Even if you aren't confident in your ability to write your own articles,
there are many writers online you can hire to write your articles for you.
Visit any of the following web sites to find a writer for your project:
www.guru.com
www.rentacoder.com
www.scriptlance.com
For additional information, read the article titled, 'Write for Publicity.'
http://www.web-source.net/write.htm
Internet Forums
Participating in forums that target your market is another effective way
to promote your business. No matter what type of business you're promoting,
chances are, there are online forums with people who share your interest.
You can find suitable forums by using any search engine and typing in your
topic with the word 'discussion' behind it. Ideally, you should look for
forums that are spam free, moderated, and have a lot of active members.
Prior to posting to any forum, please ensure that you read the rules and
fully understand them. Although blatant advertising will be prohibited, most
forums will allow a signature file.
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Participating in forums has a number
of benefits:
• You will receive traffic from those who read your posts.
• You will receive inbound links to your web site, which will assist
you in increasing your search engine ranking.
• You will build trust and credibility, as your posts will promote you
as an expert in your field.
• You can promote your business completely free.
For best results, try to participate in three to five forums, making at least
one post per day in each.
Google AdWords (Pay-Per-Click)
Google AdWords provides a simple way to purchase highly targeted text ads
that are displayed with the search results, regardless of your budget.
Studies have shown that highly targeted keyword advertising produces an average
of four times the industry standard clickthrough rate.
Google AdWords enables you to have complete control over your ad and how
much you'd like to spend. You can open an account with a credit card and
with no minimum deposit required. Once you place your ad, it can begin running
almost immediately.
Google AdWords provides Internet marketers with a cost- effective advertising
solution.
For further information, read the article titled, 'Increase Your Sales with
a Highly Targeted Advertising Campaign.'
http://www.web-source.net/ad_camp.htm
Ezine Advertising
Ezine Advertising is an effective form of online advertising. Not only is
it effective, but it can also be very inexpensive depending upon the size
of the publication.
The key to using ezine advertising effectively is to target your audience
and track your response. You must test the effectiveness of both your ad
and the publication in which you're advertising. This will enable you to
determine which ads are pulling the most response and which publications
are providing you with a high response rate.
When selecting an ezine to buy advertising, make sure you select an ezine
that targets your potential customer. In other words, if you were selling
health products you wouldn't want to advertise in a 'marketing' ezine. You
would want to advertise in an ezine that focuses on health.
The Directory of Ezines
(www.directoryofezines.com)
provides a complete online searchable database of ezines that accept advertising.
This directory contains all of the information you'll need to know to effectively
place your ads. However, please note, there is a small fee.
Although this list of promotional strategies is far from complete, they will
provide you with a great place to start and assist you in quickly obtaining
a steady stream of targeted traffic to your web site.
About the Author:
| Shelley Lowery
is the author of Web Design Mastery
www.WebDesignMastery.com
- Professional web site design made easy. And, eBook Starter - Give your
ebooks the look and feel of a REAL book.
www.eBookStarter.com
Visit Web- Source.net to sign up for a complimentary subscription to eTips
and receive a copy of Shelley's ebook, 'Killer Internet Marketing Strategies.'
www.Web-Source.net |
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| Tip of the Week |
 |
Internet users are becoming more and more concerned with their privacy. To
build your potential customers' trust in you, tell them about their privacy.
Create a page on your web site called "Privacy Statement" and let your visitors
know exactly what you do with the personal information you collect.
Today's tip is an excerpt from the acclaimed
Web Design Mastery series.
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